visuEats, a new and disruptive platform that uses ‘software as a service’ (SaaS) technology to facilitate reservations, online ordering, delivery, and other capabilities, is set to be launched in the Jamaican market on March 3.

This innovation is a turnkey solution that will ultimately reduce the technology spend by restaurants. The platform comes equipped with a fully maintained web and mobile application that will provide a thoroughly integrated visual digital menu.

Sophronia McKenzie, CEO of visuEats, has announced the development of an app that will elevate the customer dining experience at any of the more than 30 restaurants that have already signed up to be a part of the platform.

“We all know that we eat with our eyes. So, gone are the days when we visit a restaurant, and don’t have a visual representation of the dishes we are interested to order. visuEats was designed with visual stimulation in mind around the respective menu items.”

She continued: “Our research highlighted the costly expense related to food photography. That data was taken into consideration from inception and photography for each restaurant was included as part of the package for a monthly subscription fee.”

The app, uniquely branded for visuEats, uses cutting-edge technology to enable customers with just a few clicks to easily browse menus, create and customise orders, add special instructions, book reservations, and pay for their meals all from their mobile devices.

“We have noticed a shift in the gastronomy scene and a greater call for convenience. What sets us apart is the fact that what we are offering is not readily available in Jamaica. So, this app is the perfect solution to personalise and cater to each unique customer experience,” said Tanesha Westcarr, chief business development officer – visuEats.

She asserted: “The Tourism Enhancement Fund has listed gastronomy tourism as a medium for diversifying the Jamaican tourism product to strengthen our competitive advantage in the international market. There’s no better way to do that than to merge the skills of talented Jamaicans with the appeal of our local cuisine(s) to illustrate Jamaica’s culinary diversity. That’s visuEats!”

McKenzie added: “Our mobile technology has two key persons as the focus: the diner and the restaurant owner. It’s a complete end-to-end customer experience; starting with the scanning of the QR code, the visual flair of food and videography to the moment the meal comes to the diners’ table. For the restaurant owner, it’s a reduction in the food photography cost and an increase in sales by 30 per cent with the photo and video display of all menu items. Through this personal digital experience diners will be more inclined to increase their spend.”