Candace Owens is a good broadcaster.

More often than not she is termed as a black, young, pro-conservative broadcaster.

But let’s do away with the prefixes. Her diction, elocution and pacing are commendable.

She conveys her thoughts and arguments rather well and her popularity continues to grow.

She has become an American media darling.

Tucker Carlson is an experienced broadcaster, plying his trade at one time or the other on CNN (he was good on Crossfire), MSNBC and most lately on Fox where he ruled with fantastic ratings.

Earlier this month Tucker Carlson was abruptly fired from Fox News with speculation that he made anti -semitic and sexist comments in the workplace. Then there are those who speculate that he was a casualty of the Dominion case which saw Fox forced into a near US$800 million settlement. It is said that some of Fox’s on-air talent perpetuated lies about the 2020 Presidential election being rigged.

To date nothing has been conclusively determined why Carlson was fired.

Over the years some big names have been let go at Fox and it managed to persevere going from strength to strength. The biggest of all being Roger Ailes, then you had Bill O’Reilly and then there was Megyn Kelly.

There were those who viewed these dismissals as spelling the demise of one of America’s biggest TV news networks – that didn’t happen.

It is being said that Carlson will bring his devoted audience with him to Twitter thus inflicting an irreparable wound that Fox may never recover from.

Fox has been there before.

Candace Owens is riding high on the Daily Wire and may relish the challenge of flexing her muscles on mainstream TV with more resources available to her.

She has thrived on the new set and is telegenic. She is also able to tap into a younger demographic and can bring a new dimension to the Rupert Murdoch-controlled network.

There is a trend of presenters believing their own hype then becoming undone by it – hubris throttling a glorious career. Some have the notion; I created this fantastic viewership so I can do whatever I want.

One gets the impression that Candace Owens would be more tempered and despite her youth, not likely to go off the deep end.

She would certainly take on MSNBC’s Joy Reid and if I was a betting man would favour her to draw in more viewers in a head-to head match up.

Candace Owens gives her inimitable take on a wider array of current affairs topics and issues than Tucker Carlson. She is not just wedded to American politics. This would be a boon to Fox. She could sit in that chair for the next decade and still bring a fresh perspective and youthful verve to her show. That makes her a good investment.

So many of today’s evening TV news personality broadcasters come off anodyne and insipid- not Candace. Her intellectual curiosity and bravery are constantly on display. She doesn’t cower but is never disrespectful, flippant, or dismissive which is refreshing.

She may well feel that she has more latitude on the Daily Wire and why say ta-ta to a good thing. Her colleague Ben Shapiro is doing a great job and it is always better to be part of something taking off rather than entrenched, already established, where one can be upended by its particular corporate idiosyncrasies.

The Daily Wire was founded in 2015 and now has over one million subscribers.

Rupert Murdoch had a chance to buy into Facebook and passed betting on MySpace. It was a mistake. He will be keen to secure the next generation of talent in order to keep Fox News on the cutting edge. He may do well to give Candace Owens a call.

Taking a cursory glance at the likes of Joe Rogan and Patrick Bet-David, Candace Owens may say to herself, that is the way to go and that network cable television has had its day.

Then again, the lure of coin could be too great to ignore. Tucker Carlson was said to be on US$16 million a year. Anderson Cooper brings home something like US$12 million and Erin Burnett, US$6 million and Joy Reid is said to bag US$10 million a year.

It is not beyond the pale that someday Candace Owens elevates to this income range.

The Daily Wire is now a US$100 million-a-year business. Fox News last year scored US$14 billion in revenue, a nine per cent growth on the prior year.

Candace Owens is already favoured by Fox viewers so the move would not be one of trepidation. Her children are very young and her focus will be on raising them. Taking on prime time and family life may well be where she sees her life in the coming years as she looks to succeed on both tracks.