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Craig Butler, founder and head of the Phoenix Academy in Kingston, has made an immeseaurable contribution to Jamaican football.
This is patently obvious against the backdrop the shambles and chaos that now characterises the Jamaican Football Federation (JFF).
One has to ponder its fortunes under the stewardship of the irrepressible Craig Butler.
Butler, a former Hitachi commercial sales manager, has created one of the best sporting academies in the Caribbean and has been able to produce footballers raised and trained in Jamaica that go on to ply their trade in the English Premier League.
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Even the wealthy Qataris have cast covetous eyes on what Butler has built.
A straight-talking, no nonsense man, some say he grates on establishment figures and should be gagged.
That doesn’t do justice to what the man has accomplished and his unique approach in developing footballers and seeing to it they have a viable future. Out of his camp have come 37 professional footballers including his son Leon Bailey who is doing well at Aston Villa FC.
Last year, he guided Mona High School in winning their maiden Manning Cup, another remarkable achievement. He secured a contract for Dujuan ‘Whisper’ Richards at Chelsea FC.
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Butler believes Jamaica should employ its own playing system that factors genetics and utilises the speed and athleticism that Jamaicans are gifted with. He is strongly of the view that the national coach should always be a Jamaican.
His strategies and approach to football have been well thought out and proved successful.
The Phoenix Academy boss is not just about providing a conveyor belt for the top football leagues in the world.
He stresses character, self-development, being a thoughtful and contributing citizen.
“I stress to Leon and the others at the Phoenix Academy the importance of honour, how you conduct yourself, give back to your community and people. They must remain humble. You must understand that the people you see while going up the ladder may be the very same when you go down and they may stretch out a helping hand,” said Butler.
This is important given the moral decade and lack of conflict resolution exhibited in Jamaica today. Boys are failing miserably in the country where there is no focus on turning out fine, well-adjusted citizens – just young people who need to be seen living large on social media.
Earlier this week, the Global Ambassador for the Reggae Girls Cedilla Marley resigned citing the failures of the Jamaican Football Federation. She said she was disappointed with the noncommittal tone of JFF executives in recent months amid its ongoing impasse with the Reggae Girl team. Furthermore the Marley Family is withdrawing its support for the Reggae Girls, unsatisfied with the JFF’s performance.
This in particularly unfortunate given the Ministry of Sport and the Government’s seeming inability to make a worthy contribution or financially help the Reggae Girlz.
Perhaps Craig Butler can lend order and run a better organisation, one where players, staff and executives work well together, are content and feel part of a functioning successful body where Jamaican football makes strides.
That could pave the way for Butler to replicate success with the men’s national team making him the first coach to have success with both the women and men’s national team.
Now that would be a feat!
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Craig Butler has made a significant contribution to Jamaican sport, one that should be honoured given his patriotism.
Hopefully, one day soon we will all see Craig Butler receive an honour on National Heroes Day.
It is well deserved.
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