The Jamaica Football Federation (JFF) has further strengthened its partnership with Wisynco Group Limited through a renewed and expanded sponsorship agreement, joining the list of sponsors supporting the Reggae Boyz on their Road to 2026 qualification campaign.

The announcement also reaffirms Wisynco’s ongoing support of the Reggae Girlz as they prepare to qualify for a third consecutive World Cup appearance in 2027.

The renewed partnership, delivered through leading consumer brands WATA, Powerade, and now joined by Tru Shake, comes at a pivotal moment as the Reggae Boyz embark on key World Cup qualifiers: away to the British Virgin Islands on June 7 and at home against Guatemala on June 10.

“At Wisynco, we recognise the unifying power of football and its ability to uplift the nation,” said Erin Mitchell, Head of Consumer Marketing at Wisynco. “We are proud to stand with the Reggae Boyz on their journey to the FIFA World Cup in 2026 and to continue our unwavering support of the Reggae Girlz as they set their sights on 2027. Our sponsorship reflects our long-standing belief in Jamaican sport and the talent it cultivates.”

Wisynco brands are also proudly aligned with brand ambassadors and Reggae Girlz Jody Brown (WATA) and Khadija ‘Bunny’ Shaw (Powerade).

Mitchell added: “This renewed sponsorship reflects Wisynco’s continued commitment to building Jamaica’s sporting legacy. Through three of our beverage brands—WATA, Powerade, and Tru Shake—our goal is to help fuel the performance and progress of our national teams.”

JFF President Michael Ricketts welcomed the strengthened partnership: “I must express my deepest appreciation to Wisynco for renewing a partnership that I am confident will last for decades. We also warmly welcome Tru Shake on board. This is a tremendous opportunity; Mexico, the USA, and Canada have automatically qualified, and now our Reggae Boyz must position themselves to join them at the 2026 FIFA World Cup.”

Dennis Chung, General Secretary of the JFF, praised Wisynco, saying: “Wisynco is a true foundation of the Reggae Boyz and Reggae Girlz, and we are very happy that they have come on board in a more formal way to support the campaign for 2026. We’re also pleased with the addition of the Tru Shake brand, which we are sure will add some more power to the Boyz to get some more goals out there.”

Tanya Lee Perkins, JFF Ambassador for Sponsorships, added: “Wisynco’s increased sponsorship is a significant step forward for the Boyz on their Road to 2026 campaign. It reflects true belief in what’s to come for both our national teams.”

The Reggae Boyz qualification journey continues with an away fixture against the British Virgin Islands on June 7, followed by a crucial home match versus Guatemala at the National Stadium on June 10.