Wray & Nephew White Overproof Rum has announced its support of the Jamaica Senior Netball Team, and Netball Jamaica, the governing body for netball in the country, to the tune of $14 million in cash.

This partnership will be an initial three-relationship, with an option for renewal thereafter.

Over the years, there have been calls for public and private sector support to match the successes of the Sunshine Girls, who have had consistent world-class displays on the global stage.

Their moments of heroism include medal-winning displays at past Netball World Cup and Commonwealth Games. The 2022 staging of the latter is currently ongoing, with Jamaica’s historic triumph over Australia in the Games already one for the books. 

An elated Tricia Robinson, president of Netball Jamaica, was thankful for Wray & Nephew White Overproof Rum coming on board with the Sunshine Girls as they seek continued glory.

Pavel Smith, marketing manager, J Wray & Nephew Limited, said his team was honoured to partner with The Girls and their Federation.

“The Sunshine Girls have consistently showcased to the world, what true Jamaican character and spirit looks like by Jaminating their competitors against all odds,” Smith said.

“As an integral part of the fabric of Jamaican culture, Wray Rum believes that it is important for us to sponsor the trailblazing senior Sunshine Girls senior programme. The $14-million cash support over the course of three years, will go towards their gears, local transportation, international travel, and other recurring expenses, that they have been vocal to the public about.”

BERYLLIUM LTD ALSO ON BOARD AS LEAD SPONSOR

For the brand, the $14 million in cash support represents the 14 parishes of Jamaica, mirroring Wray Rum’s currently available Parish Collection, to mark Jamaica’s 60th year of Independence.

The support from Wray and Nephew comes less than a month after Beryllium Ltd announced it had come on board as lead sponsor The Sunshine Girls.

The two-year contract was signed at the offices of the Guardsman Group on July 20, with a symbolic cheque handover of $5 million.