The Yard Mas band launch occurred on Sunday, January 12 inside the Cineplex Theatre at Sovereign St Andrew.

With eight new costumes on the brink of taking over the streets of Kingston, Yard Mas will be showcasing what it means to truly honour Jamaica’s pride, culture, heritage, beauty, history and all the different elements that make up this wonderful paradise we all call home. 

This year’s theme is dubbed ‘Land we Love’, and the essence of this was properly captured in the exciting costume showcase that patrons came to witness.

Carnival lovers came out to witness these amazing costume designs first-hand and they were not disappointed. Campari also has once again fully backed the Yard Mas band with full force, and this time things will be even bigger and better. Ensuring that all in attendance kept their palates wet for the amazing display that awaited them, Campari once again showed that they are indeed the brand for excitement, passion and entertainment in Jamaica. Here are a few highlights from the band launch.