By Kmar Henry
With social distancing now the ‘new’ coronavirus (COVID-19) norm in our daily lives, and government authorities implementing limited movement orders to contain the virus, citizens are now embracing new ways of obtaining their essential items.
You can now pay a ‘Yeng Yeng’ rider to handle all the hassle. Whether it is to obtain groceries, pay bills or simply just to get some dinner at KFC, the new ‘errands industry’ is making life a lot easier and has redefined customer service.
Is COVID-19 the real cause of this upsurge?
During the first quarter of this year, when COVID-19 took hold in Jamaica, there were those who saw business opportunities and since then many of those opportunities have come to fruition.
The ‘stay at home’ regime has seen an upsurge in electricity usage, food and detergent sales helping to drive up demand for bike riders delivering essential items during these turbulent times. No doubt delivery service companies will be seeing an uptick in both revenues and profits as providing ‘errands’ turns into a growth industry with people from all walks of life forming its customer base.
How long can we keep this up?
With the race towards finding a vaccine heating up and government officials extending their present COVID regulations, it is clear that the virus will be with us for a while yet and we will all have to adapt to new living conditions.
Wearing a mask and maintaining social distancing is now mandatory with sanitising and cleaning efforts ramped up thereby providing opportunities for businesses in that field. The implementation of new effective marketing strategies should now follow, attracting even more customers.
Shifts in behaviour, societal changes always presents opportunities. We are now seeing the birth of many new businesses built around the COVID-19 paradigm.
Already, the Companies Office of Jamaica has reported that over 2,000 new businesses have registered over the COVID-19 period. Also, with ongoing concerns about whether our economy will be able to weather the storm, new sectors should mitigate against the precipitous effects on revenue generation activity and unemployment.
Yeng Yang Riders offers delivery services that will alleviate the stresses and strains of living amid the COVID-19 outbreak.