All white party planned the following day

Red Stripe will kick-start the 30th Anniversary edition of Reggae Sumfest with its sponsorship of ‘Street Dance’ and ‘All White’ party next week

The street dance will take place on July 17 while the All White party will happen the following day on July 18, 2023. Reggae Sumfest Street Dance party will lock down Old Hospital Park, Montego Bay, from 7:00pm to 2:00am with performances from several upcoming acts and juggling from the island’s biggest DJs, such as DJ Banka and Poppi from Della Soul Sound, Johnny Kool, Dexta Peppa, and Crazy Chris. 

The history and value of a street dance experience is embedded deeply within Jamaican culture. The celebration continues at the famous annual All White party at Pier 1, Montego Bay on July 18, where patrons are encouraged to light up the night in their brightest whites for a night of the best of reggae, and dancehall by DJ Courtney, DJ Narity, and DJ Theron. 

Ultimately, all roads will lead to Catherine Hall, Montego Bay, on July 21 and 22 for high-calibre performances from both emerging artists and the biggest names in reggae and dancehall. Red Stripe is proud to have been a sponsor of Reggae Sumfest for 28 years, and this year’s staging is going to be a powerful statement of the festival’s impact on Jamaican music.

Red Stripe’s Junior Brand Manager, Arnaldo Martin indicated the brand’s privilege to be a part of this incredible journey, enabling unforgettable experiences and we know too that Street Dance and all White are going reinforce that Reggae Sumfest is a cultural touchstone for the world.