Digicel has launched its Christmas campaign, ‘Christmas is a 10’, promising to spread joy and giveaways amounting to over J$50 million in cash, prizes, and donations across Jamaica.

The telecommunications giant kicked off the promotion last Friday, November 10, with activations that saw prize opportunities valued at over J$1.5 million.

The Digicel Sleigh Ah Road team, reminiscent of Santa Claus’ famous sleigh, surprised 10 lucky customers in Portmore and Mandeville with gifts ranging from the latest iPhone 14 Pro smartphones to smartwatch kits, utility vouchers, and home appliance vouchers. Additionally, the first 10 customers completing in-store transactions were gifted with exclusive prizes.

Tari Lovell, chief marketing officer at Digicel, expressed the company’s commitment to making this Christmas extraordinary for its customers and communities. He said: “Every Christmas is an opportunity for us to make it the best for our customers. This is why we’re committed to making Christmas extra special for our customers and communities, by making the season a perfect 10 for as many of them as possible.”

The ‘Christmas is a 10’ promotion extends beyond surprise drone drops. Digicel is set to embark on roadshows across various parishes, bringing fun activities, good vibes, and ample opportunities to win prizes. The roadshows will grace major town centres, spreading Christmas cheer through tree-lighting ceremonies and traditional community events.

To further enhance the festive spirit, Digicel offers exclusive deals on the latest smartphones and sought-after gifts, available until Christmas. Customers stand a chance to receive gifts with any handset purchase, and on Fridays, the first 10 customers to complete a transaction or sign up for Digicel+ will win exciting prizes.

Digicel’s team of brand ambassadors, including renowned figures such as Usain Bolt, Shelly-Ann Fraser-Pryce, and Briana Williams, are actively participating in the initiative. They are going the extra mile to brighten lives in the communities they live, work, and love. The Digicel Foundation is also playing a significant role by supporting various community-based organizations and initiatives, ensuring that Christmas is brighter for all.

Customers eager to partake in the festivities and stand a chance to win weekly prizes, including iPhone 14 Pro smartphones, utility vouchers, and more, can enter the ‘Christmas is a 10’ promotion by switching to Digicel or Digicel+, signing up and buying a Youth Plan, activating a 7-day bundle or higher, or activating a Digicel+ Home Fibre bundle or upgrading to a SmartHOME plan.

The promotion runs from November 10 to December 26, culminating in a grand prize draw where 10 lucky winners will each walk away with J$1 million, and 10 additional winners will snag Sony PS5 gaming consoles and smart home appliances.