Durrant Pate/Contributor

Jamaica’s transition toward energy-efficient transportation is accelerating as Flash Motors, Jamaica’s premier electric mobility company, has been appointed the official sales and service distributor for Geely Auto International in Jamaica.

Geely is one of the world’s largest automotive manufacturers and a top-ten global automotive group. Flash Motors has secured a location for the Geely Auto Showroom and will be launching the brand in the coming months. 

The Geely vehicles being introduced locally were first unveiled through the company’s European operations in Frankfurt, one of the world’s most influential automotive innovation centres. Flash Motors will provide full dealership support for the Geely brand locally, including sales, servicing, warranty coverage, and parts supply, through its Kingston offices. 

Five-star safety ratings 

The introduction of Geely vehicles marks another step in Flash Motors’ mission to make Jamaica one of the most advanced electric mobility markets in the Caribbean. The venture positions Jamaica within one of the world’s fastest-growing automotive ecosystems. 

Flash Motors says all Geely passenger vehicles introduced locally will carry five-star safety ratings under the Euro NCAP assessment programme, one of the world’s most respected independent vehicle safety benchmarks. 

CEO of Flash Motors, Xavier Gordon, is excited about the new dealership, saying, “This partnership is about more than introducing a brand. It represents Jamaicans gaining access to the same electrified vehicle technology and innovation that is transforming transportation across Europe, Asia, and North America.” 

Continuing, Gordon emphasises, “At Flash Motors, we place great importance on being the region’s EV experts. That is why we are proud to partner with Geely Auto in offering some of the most advanced electrified vehicles available anywhere, combining world-class safety and intelligent vehicle technology, from Geely’s global engineering network.”

Geely’s portfolio

Jamaican drivers and families deserve the same level of protection found in the world’s most advanced automotive markets.” Geely’s portfolio includes internationally respected brands such as Volvo, the Swedish pioneer of modern automotive safety; Lotus, the legendary British high-performance sports car manufacturer; Polestar, the global electric performance brand; Zeekr, a premium luxury EV marque; and Riddara. The addition of the Geely passenger vehicle brand strengthens Flash’s relationship with the broader Geely Group. 

In 2025, Flash Motors, a member of the Automotive Dealers Association (ADA), was appointed as the Jamaican distributor for Farizon Auto, Geely’s global commercial vehicle division. As rapidly rising global oil prices continue to impact fuel costs, electrified vehicles are emerging as an important pathway for long-term economic resilience. 

Geely’s total vehicle sales rose 39% year-on-year to over 3.02 million units in 2025. More than half of that, 1.68 million units, came from New Energy Vehicles, increasing their sales in that category by a massive 90%. In China, the world’s leading automobile market, Geely produced the number-one selling EV of 2025. 

With operations already extending into several Caribbean markets, Flash Motors has built infrastructure and partnerships that position Jamaica as a regional hub for electric mobility.