Best Weekend Ever officially got underway on Thursday, August 6, as Rise and Toast brought Plantation Cove to life for an Independence Day celebration fuelled by music, fashion and a vibrant clash of eras. Setting the pace for the weekend ahead, the opening event leaned fully into its Old Skool Fits with New Skool Swagger theme, with patrons turning out in looks inspired by the different generations while DJs moved effortlessly between throwback favourites and current hits. 

“Rise and Toast was a great way to kick off this year’s BWE experience, and we were really pleased with the response. The energy from the patrons was exactly what we hoped for. People came out ready to enjoy themselves, and the feedback so far has been very encouraging,” said promoter Damion “Omen” Stewart.

Stewart said the strong start has set high expectations for the remainder of the Best Weekend Ever series.

”It’s always rewarding to see patrons responding positively to the details we put into the events. But this is just the beginning. We still have an exciting ahead with: Daybreak, Milk and Honey, Zimi, I love Soca, each with their own personality and experience, and if Rise and Toast was any indication, this weekend will be the greatest ever,” shared promoter Damion “Omen” Stewart 

Sponsored by Smirnoff and Casamigos, Rise and Toast also delivered a premium beverage experience that complemented the celebratory atmosphere, giving patrons yet another reason to toast the start of Best Weekend Ever. Nadine Hylton, Spirits Brand Manager at Red Stripe, aid the partnership reflects the company’s commitment to creating experiences that resonate with consumers.

“People remember how an experience made them feel, and our brands have a role to play in that. Through Smirnoff and Casamigos, we want to create the atmosphere in a way that feels authentic to each event while giving consumers another reason to come together and celebrate. Best Weekend Ever provides the perfect platform to do that, and we’re excited to be part of another unforgettable staging.”

With the opening celebration now complete, Best Weekend Ever continues its run of events until August 10, bringing together music, lifestyle, fashion, and entertainment throughout the Independence weekend.