Alexia James has created a dynamic Caribbean content segment for U.S. music platform Audiomack that showcases the very best of regional culture and lifestyle with a strong component on music.

This Audiomack offering will be found on Twitter, YouTube, Facebook and Instagram and is aimed primarily at the 18-25 demographic.

James is a marketer who began her career while at the University of the West Indies where  she managed, coordinated, and successfully disrupted the marketplace in Jamaica with the first-ever tertiary-based youth marketing agency.

With her eclectic cultural knowledge and background she put her skills to good use in many of the islands of the Caribbean, working with regional clients and brands, pitching for international start-up bodies in Europe and incubating new tech companies in the United States.

BRAND PARTNERSHIPS AND COLLABORATION

Her experience in digital marketing, content creation, ideation, and production now sees her managing the digital profile of brands such as Campari with 26 markets in the Caribbean. James remains committed to curating marketing initiatives and campaigns which very much has Caribbean culture and identity at its centre. She is all about international brand partnerships and collaborations.

Audiomack will highlight artistes throughout the Caribbean showcasing their music, vibe, and culture. James has carved out a place on Audiomack for up-and-coming performers of the region with unique insights, interviews videos and performances.

The segment created by James will be on for about three minutes and the first instalment to be featured will be called ‘Hold a Medz’, where artistes talk about their lives and the impact COVID-19 has had on them.

Speaking with Our Today, James said: “Culture is an expression of who we are. Being from the Caribbean we are all cultural ambassadors of our music, our people and our essence.”

Look out for James’ Caribbean segment on Audiomack going live sometime in the middle of November.