

The Fitfest Party and Expo, supported by popular energy beverage Lucozade, returns this Saturday (January 25), at the NWC Sports Club in Mona, St Andrew.
The biannual event, running from 4:00 pm to 10:00 pm and free to all attendees for the first time, promises an evening of high-energy, family-friendly activities designed to make fitness fun and accessible for everyone.
A special highlight of this edition is the corporate obstacle challenge, where teams of five will compete for a grand cash prize of J$100,000 in a test of strength, agility, and cardiovascular fitness.

“FitFest has always been about making fitness accessible and enjoyable for Jamaican families,” said Kurt Dunn, CEO of BodyByKurt Fitness and chief organiser of the event. “With the continued rising concerns about non-communicable diseases (NCDs) in our community, removing the cost barrier allows us to reach more families and impact more lives through active, healthy living.”
Minister of Health and Wellness, Dr Christopher Tufton, who has personally experienced the event’s impact, strongly endorsed FitFest, inviting citizens to support the event.
“It’s an exciting workout session where you dance to all genres of music, with lots of workout performances on stage. I’ve done it myself and it’s a great event focused on building that body, enjoying wellness, and this edition will also make sure you’re ready for 2025,” he said.

Michelle Farr, senior brand manager at World Brands Services, also expressed enthusiasm about the partnership: “Lucozade is proud to power this edition of FitFest. This partnership aligns perfectly with our commitment to promote active lifestyles while providing the energy needed to keep moving. As Jamaica’s favourite energy drink, we’re excited to fuel the passion and performance of every participant at this dynamic event,” she stated.
Meanwhile, 876 Blue Mountain Spring Water has signed on as FitFest’s official hydration partner.
“Proper hydration is crucial for peak performance and recovery and so, we’re delighted to keep FitFest participants refreshed and hydrated throughout the day. This partnership further reflects our commitment to supporting active, healthy lifestyles in our community,” said Jhanelle Francis, senior brand manager at 876 Blue Mountain Spring Water.
This new year’s edition of FitFest features an expanded lineup of activities including gospel aerobics (new addition), step and stick aerobics, hip-hop and boot-camp sessions, various dance-fitness segments including old-school soca, retro dancehall, and more as well as the corporate obstacle challenge which has a registration fee of J$4,000 per person.

Another highlight of FitFest is the Kiddies Village, offering a safe and entertaining environment for children while parents participate in the fitness activities. The event will also feature wellness checks and health screening including blood pressure checks, sugar testing and obesity screening; nutrition counselling, and healthy food sampling from various sponsors.
Lucky attendees will have the chance to win exciting prizes, including dinner for two at the Jamaica Pegasus Hotel and a massage for two at the White Orchid Spa.
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