Amber Group, Jamaica’s leading home-grown technology conglomerate, has made a strategic acquisition of a 50% stake in Brawta Living, a Jamaican built and operated deals platform. This partnership propels Brawta Living into becoming the nation’s first-ever subscription-based rewards platform, setting the stage for a digitally empowered shopping experience. 

Brawta Living proudly serves a thriving community of over 80,000 active customers and has surpassed an extraordinary milestone, having sold over J$1 billion in vouchers, saving money for consumers across Jamaica.

This landmark achievement highlights Brawta Living’s unwavering commitment to providing unmatched value, driving significant savings, and enhancing the lives of Jamaican consumers islandwide.

With Amber Group’s technology and expertise, Brawta Living will evolve from a traditional deals site into a rewards platform, radically enhancing the way merchants and consumers interact online, driving growth, loyalty, and community engagement across Jamaica.

Local businesses—from market vendors and startups to established enterprises—will benefit from unprecedented digital exposure, enabling even the smallest merchants to compete effectively in the growing digital economy.

Consumers will enjoy rewards on every purchase, earning points and cash back every time they shop, further encouraging Jamaicans to shop local and bolster community prosperity.

Dushyant Savadia, founder and CEO of Amber Group, remarked: “Amber’s vision has always been about harnessing technology to uplift communities and strengthen local economies. By investing in Brawta Living, we’re creating a vibrant digital space where merchants and customers mutually benefit, redefining loyalty and enhancing the local shopping experience. This partnership exemplifies our commitment to innovation and community growth.

”William Massias, founder and CEO of Brawta Living, echoed this enthusiasm: “Joining forces with Amber Group is a game-changer for Brawta Living and our users. Amber’s technological prowess enables us to completely change the shopping landscape in ways we previously only imagined. Our customers and merchant partners will soon experience a level of convenience, value, and rewards that will redefine loyalty in Jamaica.”

Beyond business growth, Amber Group is infusing this initiative with its strong sense of social responsibility. The company has a well-known commitment to supporting local businesses and using technology as a force for good. In line with that ethos, the new Amber Brawta Living will be built to ensure rewards are accessible to all Jamaicans, including those in underserved communities or with very small enterprises.

The launch of Jamaica’s first subscription-based rewards platform promises exciting benefits for early adopters, including attractive welcome bonuses, exclusive launch offers, and priority access to special promotions. Stay tuned to Amber Group and Brawta Living’s social media channels for exclusive previews and the latest updates on this transformative leap into digital commerce.