ATL Automotive has thrown its support behind the Kingston-based New Dawn Learning Centre for the dealer’s Adopt-A-School Programme.

This year-long initiative will see the early childhood institution enjoy major infrastructural improvements and beautification efforts.

The programme kicked off on Tuesday, June 10, with members of the ATL Automotive Marketing team visiting and touring the school to discuss its immediate needs and plans to address them.

Stephen Hector, Deputy Managing Director, ATL Automotive, remarked, “We’re so excited to launch this initiative and play a role in the communities in which we serve. This is the start of something big, a long-term programme that sees us use our resources, relationships with industry partners and friends in Corporate Jamaica to work together to do genuinely good things.”

Hector further remarked: “In the case of New Dawn, we’ve had a relationship with them for some time in a less official capacity and we’re really looking forward to working with them and our partners on a sustained basis to create an environment for children to thrive and develop into the country’s next leaders. Our commitment to the New Dawn Learning Centre and the schools that follow will be to give everything we can in terms of physical resources and support human capital. We have been inspired by the team at New Dawn and what they have achieved with such limited resources, with some additional support such as this, the future looks brilliant for both the school, its teachers and pupils, now and tomorrow. They have a wonderful story to tell, and it is an honour and privilege to play a part in their growth.”

Said Vincent Fyffe, Co-Founder and Operator, New Dawn Learning Centre: “In the 20 years that the New Dawn Learning Centre has been in existence, this is the first time that the school and a corporate entity will form such a partnership, and I’m equal parts delighted and honoured that the ATL Automotive Group has chosen to partner with us.

“We do need a lot of help, and I’m glad that ATL Automotive is so willing to offer it to us. Through their support, we anticipate an environment that’s more conducive to learning, that will attract more families [to us], and will eventually become a pillar for the Pembroke Hall community. I anticipate a beautiful, fruitful partnership with ATL Automotive and look forward to what’s to come.”

The first period of compulsory engagement will be in November, designated as National Parent Month, where planned activities will centre around parent workshops and how parents can become more involved in their children’s education.