Karisma Hotels & Resorts has signalled the reopening of its Westmoreland property, Azul Beach Resort Negril, following Hurricane Melissa, in a pitch for its Black Friday sale.

In a release, the hospitality group invited travellers to discover the ultimate Caribbean and Mexico all-inclusive escapes with its 2025 Black Friday Sale. It operates resorts in Mexico, the Dominican Republic and Jamaica.

“We’re excited to invite travellers to experience the best of Karisma Hotels & Resorts through our 2025 Black Friday Sale,” said Esteban Velasquez, chief executive officer at Karisma Hotels & Resorts.

“Whether it’s family adventures at Nickelodeon Hotels & Resorts, the laid-back energy of Margaritaville Island Reserve, or the serenity of Azul Beach Resort Negril, this is the perfect opportunity to enjoy unforgettable escapes, create lasting memories, and take advantage of exceptional savings,” he added.

In Jamaica, Karisma Hotels and Resorts operates Azul Beach Resort Negril. The company highlights several experiences when visiting the property.

“…Travellers can experience the soulful beauty of Jamaica’s iconic Seven Mile Beach with up to 60 per cent off. From savouring locally inspired cuisine and craft cocktails to indulging in rejuvenating treatments at Vassa Spa, every moment invites relaxation and connection,” the release outlined.

“Guests can unwind to the rhythm of reggae, toast to sunsets over turquoise waters, and embrace a getaway that feels both effortlessly elegant and authentically Jamaican,” it added.

Karisma Hotels also owns family-friendly Nickelodeon Hotels & Resorts Punta Cana in the Dominican Republic, Nickelodeon Hotels & Resorts Riviera Maya in Mexico, and Margaritaville Island Reserve Resort Riviera Maya and Margaritaville Island Reserve Resort Riviera Cancun, also both in Mexico.