Minister of Tourism Edmund Bartlett has emphasised the urgent need for continued digital transformation across Jamaica’s tourism sector, declaring technology a key pillar in the country’s tourism growth strategy.

Held on Friday, July 18 at the Montego Bay Convention Centre, the event brought together leaders in tourism, hospitality, and technology to explore how end-to-end digital solutions—from concierge TV and unified communications to smart hotel infrastructure—are transforming guest service and operational efficiency across the Caribbean.

Speaking as keynote at the ‘Experience the World of Hospitality’—an immersive business event hosted by Digicel Business in partnership with Trend Media, Symptai Consulting, and Ashley Furniture—Bartlett praised the initiative for showcasing how advanced connectivity, robust cybersecurity, and integrated technology are enhancing Jamaica’s global competitiveness.

“This initiative highlights the critical role of digital innovation in strengthening our tourism ecosystem,” said Bartlett. “I firmly believe that embracing digital transformation is essential to keeping Jamaica a leading and competitive destination.”

Bartlett also highlighted the importance of critical partnerships to achieve this vision, showcasing how advanced connectivity, robust infrastructure, and dedicated support can profoundly enhance our guests’ experience and drive the operational efficiencies that are vital for our hotels, resorts, attractions and restaurants.

“For Jamaica, integrating technology into our tourism ecosystem is a strategic must-do. It is how we reinvent our offerings and solidify our competitive edge in the global marketplace,” Bartlett said.

Stephen Murad, CEO of Digicel Jamaica, reinforced the company’s role in national development: “The digitalisation of Jamaica’s tourism sector is a necessity as we move towards achieving digital transformation. Through solutions that are world-class but locally rooted, we’re helping hospitality players operate smarter, serve guests better, and remain globally competitive.”

Guests engaged in live technology demos, expert-led discussions, and toured an interactive showcase space designed by Ashley Furniture—demonstrating the seamless connection between modern design, comfort, and cutting-edge tech.

Tashima Walker, General Manager of Digicel Business, shared closing remarks highlighting the value of this partnership within the sector, “Today was about demonstrating what’s possible when technology meets purpose, and innovation meets execution. We’re proud to walk alongside the hospitality sector as it evolves — not just to meet global expectations, but to exceed them.”