Durrant Pate/Contributor

Jamaica’s Best Dressed Chicken has broken into the Trinidad & Tobago market through an alliance with local conglomerate group, HADCO 

HADCO, which has diversified operations in the manufacturing, importation & distribution sectors in the twin-island Caribbean republic, has added the Jamaican poultry brand to its food and beverage distribution range.

Renowned for producing poultry that is antibiotics-free, Best Dressed Chicken is a subsidiary of Jamaica Broilers Group, a leading agriculture and food production company conglomerate based in St Catherine. The brand offers consumers a range of ready-to-cook meal options which include chicken tenders, nuggets, breast strips, and wings made from 100 per cent natural chicken products.

Strong Caribbean connection 

Ava Sinclair, regional marketing manager for Best Dressed Chicken, commented on the brand’s foray into T&T in a news release, saying, “The significance of building strong connections among the Caribbean islands and introducing the essence of Jamaican cuisine is intrinsic to our operations and values as a company and also, absolutely necessary to this region’s sustainability and competitiveness.”

She acknowledges that Best Dressed Chicken has “long set its sights on the TT market,” positing that this, “solidifies our place as a truly Caribbean brand, with exceptional, healthy, and delicious food options across the region.”

For his part, HADCO’s marketing manager Marć Clarke remarks that his company is “elated” over Best Dressed Chicken being among its products, “which is also representative of the evolving tastes and lifestyles of HADCO’s clients.”

He sees the products becoming a staple for individuals and households, as it makes “preparing and serving healthy but also tasty meals much easier for those who are consistently on the go.”