As the world celebrates Blue Mountain Coffee Day today (January 9), many coffee lovers are looking forward to the day’s celebrations.

For the past five years, JAMPRO has partnered with the Jamaica Coffee Exporters’ Association (JCEA) and the Jamaica Agricultural Commodities Regulatory Authority (JACRA) to bring greater awareness of this iconic, luxury brew to indigenous coffee drinkers, as well as to a new generation captivated by a ‘luxury lifestyle’.

The day’s celebration is set to feature tastings of the brew at select cafés featuring special social media influencers, VIPs, Ambassadors and Government officials.

The flagship event will be hosted at Café Blue by Senator Aubyn Hill, minister of industry, investment and commerce, the ministry under which JAMPRO falls.

Special coffee packages have also been shared with regional and international influencers who will collaborate in promoting the product. 

“Jamaica Blue Mountain Coffee is a high-end premium product and aggressive marketing tactics is needed to push the product to visitors of the island, persons on the web and the general public,” Hill stated.

Commenting on the celebration, JAMPRO’s Acting President Shullette Cox, stated that “we are pleased with our ongoing collaboration with JACRA and the JCEA, which was cemented by the signing of an MOU in 2020. This annual celebration of Jamaica Blue Mountain Coffee Day is important in formally recognising the bond created between Jamaica and Japan when one of our most renowned products left the shores of Jamaica, bound for Japan on January 9, 1967″.

Norman Grant, president of the Jamaica Coffee Exporters’ Association (JCEA), emphasised the need for more hoteliers, coffee shops, restaurants and processors to offer Jamaica Blue Mountain Coffee to their patrons, and for locals to enjoy and indulge in the country’s own premier beverage.

“We are privileged to not only nurture and grow Jamaica Blue Mountain coffee, but also to be able to freely enjoy our own premium Blue Mountain brew,” Grant stated, noting that Jamaica Blue Mountain Coffee Day is an excellent reflection point for Jamaicans to celebrate.

Jamaica Blue Mountain Coffee is cultivated in its own micro-climate of significantly cooler temperatures and frequent afternoon rains, the ideal ingredients for ruby red coffee blossoms to grow. It boasts a distinct flavour that generates positive emotions and memorable experiences. 

Coffee is one of Jamaica’s largest agricultural export products valued at US$17 million in 2021, the highest since it peaked at US$25 million in 2015. 

However, with renewed Government commitment to the industry, coffee is positioned to contribute significantly to Jamaica’s export growth plans for the future through a sustained push for greater production and marketing efforts from the private sector.

READ: Jamaica celebrates Blue Mountain Coffee Day