Clarks is going ‘full yaadie’ for a limited time, the company announced on Tuesday (March 16), as it celebrates the inextricable link between its signature footwear and Jamaicans’ love for the brand.

Jamaica and Clarks has been the fashion marriage of the century, having found a special place in the hearts (and wardrobes) of thousands at home and abroad.

For this undeniable connection, the company has dedicated ‘Jamaicanised’ versions of its classic Desert Clarks, Bank Robber and Wallabee boots, themed in the national flag or designed with the island’s unmistakable colour scheme of black, gold and green.

“Since they first hit the streets of Kingston, our profiles have occupied a special place in Jamaican culture. To celebrate this truly original connection, we’ve reworked three of our most iconic styles to pay tribute to the individuality the island is so famous for,” Clarks explained.

Continuing in its statement, Clarks also said as it recognises nearly 60 years of success with Jamaica, it will be donating to worthwhile causes across the island as its way of saying thank you.

“We’re proud to have been part of island life for almost 60 years now. Jamaica has given us so much love over the years. As a way of saying thank you, we’re working with communities across the island and making charitable donations to programmes that really make a difference,” the brand noted.

The footwear, being sold on Clarks’ United Kindgom platform, retails between £120 and £130.

Clarks has set up a community partnership with Maverley Primary and Junior High School in Kingston.

The company says it is also working closely with reggae superstar Koffee and her non-profit organisation, Families Rule/MTLT – a charity that focuses on youth empowerment through training, mentorship and scholarships.

Clarks have been a staple in dancehall culture, becoming the muse for hits of the same name by Vybz Kartel and most recently Jahvillani. The shoe was also used by then-Opposition Leader Andrew Holness to boost his public profile among younger Jamaicans in 2015.

Holness returned with Clarks in 2020 to solidify the appeal of and shore up support for the Jamaica Labour Party (JLP), which successfully returned to power in the September general elections.