Digicel powers connectivity as J’can festivalgoers revel in ‘Lost In Time’
/ Our Today
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A sea of reggae lovers takes in the electrifying stage at the Lost in Time Festival, as Digicel, the event’s connectivity partner, lights up the experience with bold displays across the towering stage. (Photo: Contributed)
Still buzzing from the energy of the Lost in Time Festival, often described as the Caribbean’s answer to Coachella, Digicel Jamaica is reflecting on a weekend filled with reggae, culture and connection.
The immersive festival transformed the venue into a vibrant celebration of Jamaica’s musical heritage, complete with striking stage design, dynamic lighting and performances that transported patrons through generations of reggae music.
As the event’s connectivity partner, Digicel added its own touch to the experience, helping to transform the Hope Gardens grounds into a hub of energy and engagement. The brand’s striking red activation booth quickly became a popular stop for patrons, who browsed exclusive Lost in Time merchandise, interacted with the Digicel team and grabbed branded giveaways throughout the night.
Digicel added another layer of experience with the Digicel Sky Suite, where invited guests and members of the Digicel team enjoyed an elevated view of the stage and the pulsating crowd below.
Among those enjoying the evening were Digicel Jamaica CEO Stephen Murad and his wife Krystal Murad, who joined patrons and partners in soaking up the festival’s energy. Accompanied by members of the executive team, the group took the opportunity to kick back and truly get LIT, enjoying the music, atmosphere and shared celebration of Jamaica’s undeniable culture.
One of the night’s standout moments came when Digicel ambassador Jesse Royal delivered a powerful performance, later inviting his young daughter and her friend onstage, adding a heartfelt and generational touch to the evening’s festivities.
MORE HIGHLIGHTS:
Bathed in Digicel’s signature red glow, the brand’s activation booth became a lively stop for festivalgoers, who stepped inside to browse exclusive Lost in Time merchandise, connect with the Digicel team and soak up the vibrant atmosphere of the night. (Photo: Contributed)
Digicel ambassador and entertainer Jesse Royal shares a special onstage moment with his daughter and her friend during his performance at the Lost in Time Festival. (Photo: Contributed)Digicel Jamaica CEO Stephen Murad and his wife Krystal Murad enjoy the festival atmosphere from the Digicel VIP Sky Lounge. Krystal turns heads in a chic sleeveless ensemble accented by playful double buns and gold jewellery as the couple pauses for a photo with the vibrant Lost in Time stage and packed crowd behind them. (Photo: Contributed)Digicel PR and communications manager, Brithney Clarke (centre), steps out in festival style wearing a red-and-white patterned skirt paired with a crisp white vest and matching red heels while enjoying the view from the Digicel Sky Suite. She is flanked by members of the Social Butterfliez host team, whose hostess- inspired ensembles – complete with navy dresses, caps and red bandana neck scarves – added a stylish nod to Jamaica’s rich cultural flair. (Photo: Contributed)
Two festivalgoers flash peace signs while proudly showing off their Lost in Time merchandise after stopping by the Digicel activation booth, where patrons browsed exclusive festival gear and engaged with the Digicel team. (Photo: Contributed)
Joni McCalla (left), head of sales at Digicel Jamaica, turns heads in a chic all-white ensemble accented by a bold floral top and a Digicel tote, while Shade Lewin, head of operations, keeps it sleek in a denim-studded two-piece set. The duo, sporting matching honey-blonde braids, paused for a photo while taking in the vibrant energy of the festival from the Digicel Sky Suite. (Photo: Contributed)
Tashima Walker (left), general manager of Digicel Business, keeps it effortlessly chic in a crisp white blouse and denim, elevated by a silk scarf accent, while enjoying the festivities from the Digicel Sky Suite. She is joined by Renee Sinclair, senior manager for service management, radiant in a flowing ombré halter dress as the pair takes in the vibrant energy of the Lost in Time Festival. (Photo: Contributed)
Festivalgoers stopped by Digicel’s Lit City activation booth to connect with the team, explore offers and soak up the vibrant atmosphere. (Photo: Contributed)
Abbigail Lee happily receiving her premium branded Digicel bottle at the LIT festival last weekend. (Photo: Contributed)
Kristen Reynolds, vice president of human resources at Mayberry Investments, keeps it effortlessly chic in a sheer crop top paired with denim while enjoying the festival atmosphere alongside her husband, Bjorn Reynolds, chief technical officer at Digicel Jamaica, who keeps it simple in a button-down Oxford shirt and denim. (Photo: Contributed)
Denver McDonald (left), regional sales manager at GraceKennedy; Kristalle Chin, general manager at Digicel Jamaica, and Social Security Minister Pearnel connect during the Lost in Time Festival. (Photo: Contributed)
Recording artist Kaylia ‘Press Kay’ Williams turns heads in a flowing patterned dress while entertainer The Wixard keeps it laid-back in a mesh top and graphic trousers. (Photo: Contributed)
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