Ecommerce Property Services Limited (ECPS), founded in 2020 and operating predominantly in the real estate industry to manage profitable investments in the United States and other territories, announced earlier this year the acquisition of a high yield group of three vertically connected companies, collectively known as the Robert Slack Group (RSG).

The RSG is the leading single-ownership brokerage in Florida that uses a non-traditional business model that allows it to operate efficiently within a persistently high-volume market and bases its success on its Speed-to‐Lead strategy, its agent network and IT infrastructure.

The acquired companies – Robert Slack LLC (RS), real estate brokerage; Florida Funding LLC (FF), mortgage brokerage and Florida Title LLC (FT), title company – are vertically integrated tech-based companies that each serve distinct stages of the real estate purchase and sale process. They were previously primarily owned by Robert Slack and Dan Walters, who now own an equity stake in ECPS.

This acquisition of RSG by the ECPS team supports the company’s vision of bringing equity home. Chairman of ECPS, James Godfrey shared, “ECPS wanted an opportunity to earn hard currency while operating in a larger international market outside of Jamaica. The RSG acquisition fits the description of a diversified market, stable industry, and USD earnings. Even though the real estate industry is in a current downturn due to mortgage rates, history has proven time and time again that this is cyclical, and a resurgence is expected in Q3 2023. ECPS wants to bring dividend yield back to Jamaica.”

MULTIPLE ALLIANCES

In March 2021, ECPS acquired 100 per cent of the shares in the RSG with its primary operation consisting of the management of these subsidiaries and since the acquisition the company has experienced its most successful and profitable year since the group was founded six years ago declaring and paying dividends of US$2.750 million to its shareholders on its 2021 earnings.

RSG efficiently combines technology – capturing micro-moments (leads) by way of Artificial Intelligence – frontline contact centre agents and a specially curated network of real estate agents to provide instantaneous and meaningful customer experiences and maximise its conversion rates.

The RSG has also confirmed multiple alliances with national real estate stakeholders in the United States, which has led to significant opportunities for revenue growth. They are the largest customer of Realtor.com which is the second most visited real estate listings website in the United States with the largest provider of leads. The RSG also has multiple operating agreements with various national players in the real estate industry

Since the acquisition ECPS has engaged in several strategic initiatives to increase its market share and drive revenues including (i) Increased Lead Sources through National Partners such as Realtor.com, Zillow, Opendoor, Sellwhenever, Divvy, Homelight, (ii) Robust marketing of its internal database with the objective of converting 500 transactions in 2022 and (iii) Developing strong campaigns and partnerships with its National Partners that will launch RS into the listings side of the brokerage business in 2023.

RSG has also experienced improved efficiency through enhanced automation and technology and has become the brokerage of choice for its national partners, using this platform to distribute their products and services.

Dan Walters, CEO of RSG and Director of ECPS shared, “Key performance indicators have shown that the company is on the right trajectory. Lead conversion, the process of turning a lead into a customer, as well as the utilization of services provided by our affiliated companies have grown dramatically. As history has shown, with market contraction, brokers and agents that are not armed with technology and structured platforms that enhance productivity exit the industry and provide the rest with an inherent growth opportunity. We are doubling down and aggressively positioning ourselves to gain further market share. Our agent network, technology systems and operating arrangements with our National Partners will continue to grow our revenues and ultimately improve the bottom line for ECPS.”