Express Fitness is expanding its portfolio of fitness centres with the acquisition of California, USA-based brand Mighty Pilates.

Mighty Pilates is a fitness studio brand that has earned the respect of its clientele for its high-energy group classes and commitment to promoting strength, flexibility, and balance. Founder Cricket Wardein oversaw the brand’s expansion to eight outlets across the state of California, opening the first studio in San Francisco in 2009.

Chairman of Express Fitness Khary Robinson told Our Today that since acquiring the fitness studio network, the Jamaican parent has added three new outlets. At present, Mighty Pilates also offers online sessions.

Commenting on the current ownership structure, Robinson further revealed, “We acquired a majority stake, but the founder remains a minority equity holder and involved.”

More growth coming

Express Fitness financed the transaction through a combination of its cash resources and debt. The Jamaican fitness chain plans to retain Mighty Pilates’ unique identity and community focus. It will also leverage the brand’s capital to grow the Pilates studio network to 75 new outlets over the next three years.

The company, however, did not reveal how it will finance the expansion and if it plans to add new outlets outside of California.  

For Express Fitness, the acquisition marks a fulfilling milestone in its mission to inspire healthier, happier lives around the world. Moreover, the expansion underscores its commitment to growing its global health and wellness platform while serving vibrant communities through its diverse fitness offerings.

The acquisition combines Mighty Pilates’ expertise with Express Fitness’ resources, resulting in new opportunities for growth and innovation in the fitness industry.

“Mighty Pilates shares our vision for empowering communities with fitness solutions that bring out the best in everyone. Together, we’ll continue to provide exceptional experiences that transform lives,” Robinson stated in the release

Demand for Pilates rising

Pilates has experienced a remarkable surge in popularity in the USA due to a growing emphasis on holistic wellness, injury prevention, and functional fitness. The market size for Pilates and yoga studios in the US reached $12.82 billion in 2020 and has since increased steadily each year.

Additionally, private equity firms have taken notice. Through significant investments, L Catterton acquired a majority stake in Solidcore, valuing the company between US$600 million and US$700 million. Meanwhile, online search interest in “Pilates class” has surged by 292 per cent in the last five years, reflecting increased consumer demand.

Express Fitness’ acquisition of Mighty Pilates aligns perfectly with these trends, positioning the brand for national and international expansion.

Combining strengths

Expressing enthusiasm for the partnership, Wardein stated, “Joining forces with Express Fitness allows us to extend our reach and bring the Mighty Pilates experience across the nation to even more individuals. I’m excited for what the future holds.”

Catherine Martin, the incoming CEO of Mighty Pilates, will spearhead the integration of the Pilates brand and Express Fitness. She brings decades of experience in driving growth and innovation in various sectors.

“Mighty Pilates is an incredible brand with a strong legacy of helping people achieve their fitness goals,” said Martin. “This partnership represents a tremendous opportunity to combine our strengths and redefine the fitness experience on a national scale.”

Mighty Pilates currently serves over 20,000 unique customers monthly.