Spanish-owned RIU Hotels & Resorts has completed the refurbishment of its Negril, Jamaica all-inclusive resort just in time for the start of the winter tourist season.

The hotel—built in 2004 on the beachfront at Bloody Bay in Negril—now boasts 600 fully updated rooms, swim-up suites and new services such as the American Country restaurant and the acclaimed RIU Party events, complementing the already existing fun and relaxing environment.

“In addition to the renovated rooms and suites, the hotel now has 28 swim-up rooms for guests who want to enjoy a private pool during their holiday. The hotel’s new bright and simple interior features furniture with simple lines and a selection of natural and soft colours,” a release from RIU Hotels & Resorts outlined.

“Guests will also be surprised by the brand-new lobby with a tropical and welcoming design, including vegetation and wood and stone elements that evoke the nature and warmth of Jamaica,” it added.

RIU Negril now has a total of eight restaurants, three of which are new: the “American Country”-themed restaurant, “Pepe’s food” and the “Tiki Taco” station for Mexican cuisine lovers. Furthermore, the hotel has added two new spaces for events and conferences.

As for entertainment, the hotel now has five refitted swimming pools: one for water activities, a quiet pool, one for general use, one specifically for children, and one with a new water bar, bringing the hotel’s total number of bars to six. Additionally, the hotel has installed three pickleball courts, where our active guests can enjoy this increasingly popular sport.

“Guests will also be able to have the time of their lives with the arrival of the RIU Party events. Every Thursday from 19 December, guests of all ages at the RIU Negril and RIU Palace Tropical Bay will be able to enjoy the acclaimed Neon Party or White Party events in the hotel’s theatre,” the hotel chain explained.

Riu further described Bloody Bay as “the ideal spot to relax and unwind on the beach or enjoy water sports such as kayaking, surfing, sailing or diving. Hotel guests can also take a trip to nearby attractions such as the hot springs at Rhodes Hall Plantation, Seven Mile Beach, The Great Morass and Roaring River.”

RIU has been operating in Jamaica since 2001 when it opened the Riu Palace Tropical Bay in Negril. This first hotel was followed by the RIU Negril and three more destinations: Montego Bay with the RIU Montego Bay, RIU Palace Jamaica and RIU Reggae; Ocho Ríos with the RIU Ocho Rios; and Falmouth with the RIU Palace Aquarelle.