GenXS Carnival officially marked its expansion into Trinidad Carnival 2024 through a partnership with the largest Trinidadian carnival band, TRIBE.

This year, GenXS Jamaica Carnival made its debut in Trinidad as a marketer/partner for the sold-out Jumbie section in TRIBE, designed by long-time GenXS costume designer David Dewar, who has worked on several successful GenX and GenXS costume projects in the past.

TRIBE Carnival, the largest carnival brand in Trinidad, offers a diverse range of carnival experiences, including The Lost Tribe, Rogue, BLISS, Harts, PURE, and two J’Ouvert events – Red Ants & MAD J’ouvert. This collaboration with TRIBE represents a significant step in GenXS Jamaica’s global expansion strategy.

“We’re excited to extend our presence to Trinidad Carnival, the Mecca of Caribbean Carnival culture,” says Kino Johnson, director of GenXS.

“Partnering with TRIBE marks a major milestone in our journey and global reach. Our GenXSers were warmly welcomed in fetes, and experienced mas with TRIBE for two days in the streets of Port of Spain, for Trinidad Carnival 2024. This is a significant realisation for a foreign -Jamaican- band like ours. Also, we proudly included the Rum Stripe brand as part of our cart design and executions, as a demonstration of loyalty & homage.”

“We see our participation in Trinidad Carnival as a natural progression in our mission to grow our brand,” remarked Tagyei Belinfante, marketing director of GenXS. “Our partnership with TRIBE allowed us to share the unique essence of GenXS Jamaica Carnival with an even broader audience. Witnessing masqueraders who have embraced the GenX and GenXS experience in Miami and Jamaica opting for the GenXS Jumbie section was a moment of immense pride. It underscores the strength of our brand and the loyalty of our masqueraders.”

Looking ahead to Jamaican Carnival 2024, GenXS is preparing for an exciting lineup of events, including XS Pumps, GenXS Immortals Jouvert, GenXS Jamaica Carnival, XS Street, XS Sunset, and Ocean X.

The success of the recent Immortals Battlefield event in Jamaica underscores GenXS’s position as a leader in the Jamaican carnival landscape.

“We’re proud of our expansion efforts, both regionally and internationally,” says Mala Morrison, managing director of GenXS. “Trinidad Carnival is just the beginning of our global journey.”

Masqueraders can find ticket and band information at genxsjamaica.com/ or follow GenXS on Instagram and Facebook at @genxsjamaica.