Ghana’s lottery authority seeking partnership with Caribbean nations
/ Our Today
administrator
Durrant Pate/Contributor
The National Lottery Authority (NLA) of Ghana is seeking to partner with Caribbean nations to diversify its revenue potential and also use such opportunities to sell Ghana’s famous products on international platforms.
Samuel Awuku, NLA director-general, and his team are building bilateral relationships with some countries so lottery companies and service providers can have the opportunity to do business in Ghana. Since Awuku has taken over the helm, the NLA has been in a lot of international and foreign collaboration.
The NLA is looking forward to granting the first license for a Caribbean company to operate lotteries in Ghana and in West Africa and recently ended a working visit to Jamaica. Awuku reported that the visit will afford his team the opportunity to assess for ourselves the capacity of the suitors.
He and his team paid a working visit to the Betting, Gaming and Lotteries Commission of Jamaica (BGLC) the regulator of the lottery and gaming in Jamaica. The several hours meeting afforded both teams the opportunity to share their individual experiences and the strategies they have both adopted to tackle some similar challenges they both face.
Visit to Jamaica’s top lottery company
The Jamaican team took the delegation through their rigorous licensing and compliance procedures and other operations procedures they adopt for their work. The delegation then met the biggest operator in Jamaica, Supreme Ventures Limited (SVL), where they were taken through their various operations and different products they offer.
Awuku and the team also inspected some sales points of SVL across the island and observed the painstaking process of running their daily draws numbering six per day. The NLA Team was in Jamaica for a week on this study and familiarisation tour upon invitation by the local lottery industry.
The NLA team is exploring the possibility as well in linking local private lotto operators to other International players to strengthen Ghana’s system. The NLA will commemorate 60 years in operation on the 29th of September this year.
The NLA has chalked a lot of successes and has also had its own challenges but Awuku and his team want to move lottery in Ghana forward and make it a world-class industry. The NLA is seeking to get back as a member of the African Lotteries Association (ALA) and World Lottery Association (WLA) respectively.
This will set the tone for Ghana to trade its lottery games with other countries.
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