On the afternoon of Tuesday, September 3, the ROK Hotel was brisk with observable excitement as Heineken rolled out its highly anticipated Credentials Campaign.

The event was on theme and on-brand as Heineken’s latest marketing push aimed at deepening its connection with consumers and reinforcing its standing as a top-tier brand. Guests were welcomed with Heineken drinks and Heineken ‘Brewed Passion’ cocktails, setting the tone for an afternoon filled with spirited discussion and celebration.

The launch featured Heineken’s Brand Manager Amoye Phillpotts-Brown, Brewing Manager Lenoy Williams and Channel Development Manager Dian Rance. Each provided a unique perspective on the campaign’s vision and strategies moving forward as they enlightened those unfamiliar with what makes Heineken so adored at home and abroad.

More than just beer

Phillpotts-Brown opened the event with an engaging overview of Heineken’s history and development. She explained that the Credentials Campaign, the reason for the gathering at ROK, is designed to deepen the connection with Heineken consumers and highlight the brand’s efforts and evolution over the years.

“This campaign is how we intend to drive awareness of Heineken’s premium quality product across its portfolio…Heineken Originals, Heineken Silver and Heineken Zero Zero,” she said. “We are highlighting Heineken as the antidote to refresh an imbalanced day… with that aahhh.”

She noted that Heineken’s brew is perfectly balanced and is more than just your regular beer, but a “Brand that enables you to celebrate moments of togetherness and connection.”

Following her, Lenoy Williams gave details of how Heineken brews its premium beer and the intricacies that go into it, adding to the campaign’s central objective of strengthening the bond between consumers and the over 150-year-old product.

What to pair with your beer!

The experience was heightened further with the beer pairing segment where the Heineken Original was paired with spicy ranch chicken bites. The Heineken Silver was paired with vegetable spring rolls with chilli sauce and the Heineken brewed passion cocktail was served with coconut-crusted shrimp.

“I grew up drinking Heineken and never thought to pair it with food,” said one patron. “I learned a lot about a product I’ve been drinking for many years at his event. Why are we just now thinking about this?”

Channel Development Manager Dian Rance then took patrons through how they could win prizes with Heinken: luxurious cruises for 10 persons bi-weekly for four winners, 30 gift certificates for Bridget’s Sandals for 18 winners through the campaign. The grand prize is a “Lavish getaway” to South Beach, Miami.

To win, consumers must purchase six bottles of Heineken Silver and/or Zero Zero, take a photograph of your receipt and send it to Heineken through WhatsApp.

Heineken also plans to host several after-work “elevated experiences” that will serve as the lead-up to a party on their private island.

The event was a blend of information and interaction, drinks, great music and great vibes with attendees getting a first-hand look at the campaign’s core elements. The presentations were followed by a question and answer session to explore the campaign’s vision and execution in greater detail.

Here are some photos from the event provided by Our Today: