Kaya Group is ready to land a knockout product on its customers with the introduction of the TYSON 2.0, a medical cannabis brand managed by Carma HoldCo Inc, known for its diverse brands that transform industries through the power of cultural icons.

The company recently entered a partnership with Carma HoldCo Inc for the distribution of TYSON 2.0 infused pre-rolls, vapes, pre-packaged flower, and concentrates to Jamaican consumers.

TYSON products will be initially available at Kaya Herb House locations in St Ann, Trelawny, and Kingston, but Carma HoldCo has plans to expand distribution through additional retail outlets across Jamaica. This milestone not only marks TYSON 2.0’s entrance into the Caribbean but also highlights Carma HoldCo’s mission of making premium cannabis accessible worldwide, setting the brand apart in its commitment to quality and cultural resonance.

“Expanding into Jamaica is another big win for TYSON 2.0 and Carma HoldCo. Like Amsterdam, Jamaica is a global leader in cannabis culture, making it the perfect destination for our next chapter. Partnering with Kaya Group allows us to merge our premium product lineup with a rich heritage, providing discerning consumers with an unmatched cannabis experience,” Adam Wilks, CEO of Carma HoldCo, explained.

The company further outlined that its collaboration with Kaya Group reflects their commitment to elevate the cannabis industry globally.

Kaya Herb House’s flagship retail store and farm operations are located in the tourism hub of Ochi Rios. The company also operates retail stores in Kingston and Falmouth and recently opened the first phase of its Wellness Center at The Gap in the Blue Mountains. Kaya Herb House Drax Hall is Jamaica’s first legal Medical Marijuana dispensary, offering tours of Kaya Farm, which cultivates and processes over 45 different genetics.

Bali Vaswani, CEO of Kaya Group and NUGL, also welcomed the partnership between his company and Carma HoldCo.

Commenting on the significance of the arrangement, he said, “Our collaboration with TYSON is another defining moment for Jamaica’s ganja industry. By combining our local expertise in cultivation, processing and our commitment to quality with TYSON 2.0’s global reach, we’re creating one-of-a-kind ganja experiences. Every herb has a story, and together we’re bringing those stories to life, connecting our community to the world.”

Since its debut in 2021, TYSON 2.0 has swiftly expanded beyond the US and into 16 other countries. The cannabis brand has since broadened its portfolio to include other premium product categories and cemented its reputation for crafting memorable experiences by banking on Tyson’s “greatest of all time” mantra.

“Bringing TYSON 2.0 to Jamaica is about more than expansion; it’s about honoring the island’s deep-rooted relationship with cannabis,” said Mike Tyson, co-founder and chief brand officer of TYSON 2.0.

“Jamaican consumers can now experience the same high quality and dedication we put into every TYSON 2.0 product. I’m excited to share this journey with them,” he added.

Carma HoldCo’s international footprint continues to grow as they bring the influence of cultural icons to premium cannabis markets. Within its talent roster is a lineup of globally recognised superstars, including Mike Tyson, Ric Flair and Future, who bring their celebrity, charisma and influence to the forefront of every venture.