Leading quick service food giants, KFC Jamaica, has reaffirmed its commitment to national football with a new two-year sponsorship of the Reggae Girlz valued at a combined J$14 million ($12 million cash plus $2 million in KFC meal products), as the team sets its sights on qualifying for a historic third consecutive FIFA Women’s World Cup.

The partnership, which will see KFC invest J$6 million cash, plus $1million in meals annually, marks a renewed show of confidence in the programme at a time when the Reggae Girlz continue to elevate Jamaica’s presence on the global stage.

KFC’s investment in the Reggae Girlz reflects its strong support for women’s football locally. Now in its second year of supporting the Jamaica Women’s Premier League (JWPL), the brand most recently renewed its commitment last month for the 2025/2026 season with a contribution of J$3.5 million in cash and meal support. The brand also supported the Reggae Girlz during their 2023 FIFA Women’s World Cup campaign, including a two-year partnership with national captain and leading goal scorer Khadija “Bunny”

Shaw. This latest return strengthens the team’s journey ahead while reinforcing KFC’s ongoing investment in the growth and visibility of women’s football in Jamaica.

“For those familiar with KFC Jamaica’s mindset, you know we are no strangers to supporting sports development across all levels, especially at the youth level,” said Andrei Roper, Marketing Manager at KFC Jamaica.

“Over the past two years, we’ve paid close attention to the growth of women’s football and we see the talent and potential coming through the Women’s Premier League. We’re excited about what that pipeline can mean for the national programme and, ultimately, the world stage.”

He added, “we believe in long-term development, in building platforms and setting strong foundations for growth. That is why we are proud to be back on board, supporting a team that continues to represent the country with pride as they move closer to another historic World Cup appearance. To the

Reggae Girlz, thank you for what you continue to do for Jamaica. You are true ambassadors for the sport and for the nation.”

The Jamaica Football Federation (JFF) welcomed the renewed partnership, noting its importance as the team continues its preparations.

“We welcome KFC’s strong return and continued belief in the Reggae Girlz,” said Michael Ricketts, President of the Jamaica Football Federation (JFF).

“This support comes at an important time as we continue to build on our momentum. Their commitment allows us to strengthen our systems, better support our players and remain competitive at the highest level.”

As the Reggae Girlz continue their campaign, KFC’s investment signals not just support for a team, but belief in a movement, one that continues to inspire a new generation of players and fans across Jamaica. The team returns to action on Saturday, April 18, as they face Guyana in the FIFA Women’s World Cup qualifiers.