Jamaica’s leading vertically integrated wellness platform, JACANA has undergone a management change in the promotion of Alerie Hull-Duhaney, as its new Chief Executive Officer (CEO), signaling a new phase of growth for the company.

JACANA currently operates a 100-acre USDA Organic farm and GMP-certified facility in St. Ann, Jamaica, along with four apothecary locations across the island and a growing presence in the United States, the United Kingdom, and the wider Caribbean.

With the new CEO in place, JACANA is now poised to expand across Jamaica, the wider Caribbean, and international markets. Founder, Alexandra Chong, who held the reigns of CEO, will now transition to Executive Chairwoman. In this capacity, she will focus on long-term strategy, corporate governance, and major corporate initiatives.

Hull-Duhaney, who has been with JACANA for over four years, most recently served as Chief Financial Officer. She steps into her new role as the company continues scaling its platform across hospitality-led retail, consumer products, and experiential wellness.

Commenting on Hull-Duhaney’s promotion, new Executive Chairwoman Chong remarked, “Alerie has been the operational and financial engine of JACANA through some of our most important years. She understands this business end to end, from the realities on the ground in Jamaica to what drives performance as we grow internationally. Promoting her to CEO is a natural step forward for both her and the company. I move into the Executive Chairwoman role with full confidence in Alerie and her management team, and I am genuinely excited about what we are going to build together from here.”

The newly appointed CEO, Hull-Duhaney commented, “my focus as CEO is to keep strengthening the organisation and scaling our commercial footprint so that when the world thinks of premium, certified plant medicine and wellness, Jamaica and JACANA are part of that first conversation.”

Continuing, she explained, “I came to JACANA because we are building a powerful Jamaican brand that sits at the intersection of a global wellness shift. We have built the platform, international certifications, a strong team, and real momentum.