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| Feb 19, 2023

Meta to test monthly subscription service priced at US$11.99

/ Our Today

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Silhouettes of mobile users are seen next to a screen projection of the Instagram logo in this picture illustration. (File Photo: REUTERS/Dado Ruvic/Illustration)

(Reuters)

Meta Platforms on Sunday (February 19), announced that it is testing a monthly subscription service, called Meta Verified, which will let users verify their accounts using a government ID and get a blue badge, as it looks to help content creators grow and build communities.

The subscription bundle for Instagram and Facebook, to be launched later this week, also includes extra protection against impersonation and will be priced starting at $11.99 per month on the web or $14.99 a month on Apple’s iOS system and Android.

Meta Verified will be rolled out in Australia and New Zealand this week, with gradual launches in other countries to follow.

Facebook app logo is seen in this illustration. (File Photo: REUTERS/Dado Ruvic/Illustration)

Meta’s foray into subscription services follows Twitter, which announced last month that Twitter Blue will be priced at $11 per month.

The social media giant’s CEO Mark Zuckerberg has earlier said it was planning to launch several new products that would “empower creators to be way more productive and creative,” while cautioning about the cost associated with supporting the technology for a large user base.

Other social media apps, like Snap Inc’s Snapchat and messaging app Telegram launched paid subscription services last year, as a new source of revenue.

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Facebook Instagram Mark Zuckerberg Meta subscription

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