Michelle Chong, founder of the Honey Bun Foundation, delivered a powerful keynote at the book launch of ‘My Trench Town Journey’, by Dr Henley Morgan, calling for a national revolution in social entrepreneurship.

The launch of Dr Morgan’s book at the University of Technology, Jamaica, celebrated not only a literary milestone but also a renewed commitment to building a nation where businesses drive social transformation and stronger communities through purpose-driven enterprise.

“By doing good for your community, you’re doing good for yourself,” Chong said of Jamaican businesses. She highlighted the Honey Bun Foundation’s SME Advisory Committee programme, which pairs upcoming businesses with experienced advisors to drive growth not just for greater profits, but for robust social impact.

She noted that Jamaica’s future depends on businesses that intentionally build Jamaica’s economic and social resilience. She stressed that communities must be understood for their assets and individual talents, not generalised or sidelined.

Chong urged students, business leaders, and stakeholders to rethink entrepreneurship and explained that social entrepreneurship reinvests profits to improve communities, create jobs, protect the environment, and uplift vulnerable groups. 

 She called on students to use their creativity and full intellectual capacity to build ventures that serve a greater good. She pointed to her own company, whose vision is to lead through innovation, achieve prosperity for stakeholders and serve the greater good- a mission she says speaks to her heart.

Addressing global instability, climate change, and the region’s vulnerability to severe weather, Chong stressed urgency. “We cannot continue waking up each day as if nothing is changing. We need a revolution,” she declared.

In a rousing conclusion, Chong invoked faith and national pride: “Forget the former things. We are great, Jamaica. We must become what we want others to become.”