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JAM | Nov 1, 2022

Miss Birdie signs Aunty Donna as first official brand ambassador

/ Our Today

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Social media influencer Donna ‘ Aunty Donna’ Gowe (left) re-signs as Miss Birdie brand ambassador for Consolidated Bakeries Ltd as Russanette Dennis, marketing officer, looks on in February this year.

Consolidated Bakeries Jamaica Ltd, under its Miss Birdie Brand, will be initiating its first official ambassador signing on November 3 at the AC Hotel in St Andrew, with popular social media influencer and rising sensation, Donna ‘Aunty Donna’ Gowe. 

Both Miss Birdie and Aunty Donna have had a longstanding relationship with the company first signing her in 2021 after an unprompted proclamation of love for the Miss Birdie Easter Bun. She later re-signed to the company as an influencer in February of this year.

“Her energy, her genuine love for Miss Birdie products, and her work ethic is something we greatly admire and thought it best to recognise her in this way- as our first official Miss Birdie Brand Ambassador.”

Russanette Dennis, marketing officer

“Having Aunty Donna onboard has been one of the best moves we’ve done for the brand,” said Russanette Dennis, marketing officer.

“Her energy, her genuine love for Miss Birdie products, and her work ethic is something we greatly admire and thought it best to recognise her in this way- as our first official Miss Birdie Brand Ambassador,” Dennis added.

“This is a big move for Miss Birdie but it’s such a great experience working with Aunty Donna and her management, Romeich Entertainment. We can’t wait to see where this takes both the Miss Birdie brand and Aunty Donna brand.”

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