National Rums of Jamaica (NRJ) is concerned about the recent ruling by the Jamaica Intellectual Property Office (JIPO) regarding the rectification of the protected geographical indication ‘Jamaica Rum’.

This ruling introduces new regulations which may alter how Jamaican Rum is produced and marketed.

This decision could have detrimental consequences for NRJ, the Jamaican rum industry, and the broader economy, the company said.

NJR added: “As stewards of rum production in Clarendon and Long Pond since 1753, we are committed to preserving Jamaican Rum’s authenticity and heritage. We are currently reviewing all available options to protect our longstanding rum traditions and ensure the future sustainability of this important industry.

“We remain dedicated to safeguarding the legacy and quality of Jamaican Rum for generations to come and to protecting Jamaica’s deeply rooted rum traditions.