“There is no limit to what we as women can accomplish.”

— Michelle Obama

In the world of media and communications, where content creation influences perceptions, 26-year-old digital creator Rachel Seaton is not merely ‘creating content’—she’s igniting conversations that matter.

With confidence, creativity, and a deep commitment to authenticity, this multifaceted professional harnesses the power of storytelling to shape how women are seen and heard.

Rachel’s journey in the creative industry began in 2015 when she ventured into freelance modelling, training with Pulse at age 15 while attending Merl Grove High School.

This early exposure connected her with a network of creatives locally and internationally.

“After graduating from the University of Technology in 2023 with a Bachelor of Arts in communication arts and technology, I branched out into social and digital marketing, as well as public relations. Since then, it has pushed my boundaries and challenged me in a lot of ways that I am grateful for,” added Rachel.

Growing up in a sheltered environment, Rachel spent much of her teenage years navigating restrictive rules, from where she could go to what she could wear. Yet, she credits this upbringing for shaping her confident approach to life.

Reflecting on those early limitations, she draws a striking parallel to the challenges women continue to face in the media and communications industry.

“Media is all about perception, and for women, there’s immense pressure on how we should look,” Rachel explains. “For years, women haven’t been taken seriously because of the stereotypes we face. It took courageous women advocating for basic respect in the workplace to bring change, but judgment still exists. To some, a pretty face is just that—a pretty face. If you want to be taken seriously in this industry, you have to know your stuff. There are no shortcuts—the numbers speak for themselves.”

As a model and content creator, Rachel understands firsthand the heightened scrutiny women face. While her experiences in the creative space have been largely positive, she remains conscious of how she presents herself online, knowing women are often judged more harshly than men.

“The saying, ‘You can’t do what a man can do and remain a lady,’ reflects a reality where double standards persist. Social media acts as both a digital footprint and a professional résumé. It’s not real life, but it has real-life consequences, so you have to represent yourself well.”

Rachel finds inspiration in women who have paved the way in media and communications, particularly award-winning practitioner Terri-Karelle Reid and PR Belle CEO Michelle-Ann Letman.

“Michelle-Ann is one of the smartest women I’ve met since transitioning into public relations, and I resonate with Terri-Karelle’s journey from modelling and pageantry. They embody tact and class—qualities I aspire to emulate.”

Inspired by these trailblazers, Rachel actively uses her platform to advocate for women and champion greater representation and inclusivity in her industry. Despite early challenges with her height in modelling, she refused to conform to traditional beauty standards, forging her path in both creative and fashion spaces.

Her confidence has led to collaborations with globally recognized brands like Red Stripe Flavours, appearances at international pageants, and work alongside artists such as Shenseea, Protoje, and Buju Banton.

“I never realized how much I inspired others until people started reaching out on TikTok and Instagram, asking for advice,” she shares. “Creating a safe space for others has been more rewarding than anything money could buy. Becoming the inspiration I once searched for growing up is a feeling beyond words.”

Reflecting on this year’s International Women’s Day theme, ‘Accelerate Action‘, Rachel asserts, “Women in leadership have to work twice as hard as their male counterparts just to prove they deserve their place. Wanting equality doesn’t mean we want to be men—we want to be respected, not overly sexualized. We want everyone to be valued and celebrated, regardless of gender.”

She calls on everyone to take responsibility for the change they wish to see—whether through awareness, advocacy, or policies that create real opportunities for women.