BrandCamp, the marketers’ Meet Up, is back, and this year’s staging sharpens its focus on the ideas that landed and lasted.

Set for March 25, 2026, at 2:00 PM at the Caribbean School of Media and Communication (CARIMAC), UWI, Mona Campus, BrandCamp 2026 will once again convene marketers, creatives, students and strategists to unpack the stories behind Jamaica’s most influential brand moments.

Building on the success of last year’s staging, which featured Flow, Yello Media and Sagicor Group Jamaica and cemented BrandCamp as a must-attend forum for serious marketing conversations in Jamaica, the 2026 edition will showcase another slate of compelling brand stories.

This year’s featured brands span culture, public service and national identity, including: Red Stripe, which, guided by its iconic positioning as The World’s Coolest Beer Company, will explore how consistency, confidence and cultural fluency turn a tagline into a global calling card; the Jamaica Constabulary Force (JCF), which will examine how its bold, human-centered social media strategy, including “Wanted Wednesdays” – a popular bulletin of people of interest – rewrote the rules for public-sector communication and set the benchmark for viral success in Jamaica, earning admiration even from corporate brands and the Ministry of Health and Wellness,which will reflect on Jamaica Moves, the national behaviour-change campaign that transformed public health messaging into a movement rooted in lifestyle, community and participation.

“BrandCamp exists to document the thinking behind the work, not just the work itself,” said Burchell Gordon, Co-Founder of Chaynge Co, the event’s lead organisers. “This year’s lineup proves that great brand storytelling isn’t confined to one sector but shows up wherever clarity, courage and culture meet.”

CARIMAC continues to serve as the intellectual home of the initiative, reinforcing its role as a bridge between theory and practice.

“BrandCamp aligns naturally with CARIMAC’s mission to interrogate how communication shapes society,” said Dr Patrick Prendergast, Director of CARIMAC. “The 2026 staging highlights how brands, both commercial and public, can influence behaviour, build trust, reflect who we are and how we think as creative people.”

According to Kalando Wilmoth, Co-Founder of Chaynge Co, the 2026 edition is intentionally tight and contemporary. “This isn’t about case studies frozen in time. It’s about relevance, what worked, why it worked and what today’s brand stewards can steal ethically and adapt boldly.”

BrandCamp 2026 is open to marketing professionals, creatives, students, and anyone curious about how ideas travel from strategy decks into everyday life. Registration details will be announced shortly.