Sport & Entertainment
JAM | Nov 20, 2024

Reggae artiste Jah9 explores love and sensuality in bold new single/video ‘Match’

/ Our Today

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Reading Time: 2 minutes

Reggae artist Jah9 is set to release her highly anticipated single, Match, on November 22 via VP Records.

 Building on her previous release, Open Heart, this new song continues her playful, feminine, and mature reentry into the music scene, delving into themes of submission, attraction, respect, love, and fantasy. 

Produced by J.L.L. (known for his work with Drake, Smino, and Masego), Match seamlessly blends reggae undertones with rich harmonic layers—with lyrics that reveal a more risqué and open side of Jah9.

Match serves as the second release in Jah9’s Open Heart Project, a four-part series that explores the stages of relationships—from inception to growth, disillusionment, and reconciliation. As the song Open Heart served as a prelude, chronicling her years-long journey of self-discovery in Tanzania, Match adds another layer, offering a more nuanced perspective on love.

Match is a song about courtship, new love, and the standards by which we make these choices,” Jah9 explains. “It’s an ode to the freedom a woman feels to fully express herself in the presence of the right kind of man.”

With its neo-reggae soul sound, Match creates an atmosphere that is both moody and sultry. The music video, intentionally conceptualized and scripted by Jah9 as the first in a series of storytelling visuals, invites viewers into her world through scenes marked by sensuality, vulnerability, and deep human connection.

Building on the success of her albums New Name (2013), 9 (2016), and Note to Self (2020), Jah9’s influence in reggae continues to grow, highlighted by her songwriting and co-production contributions to Kabaka Pyramid’s The Kalling, which won the Grammy Award for Best Reggae Album in 2023.

Kabaka Pyramid after winning the Best Reggae Album category at the 65th Grammy Awards in Los Angeles, California on Sunday, February 5, 2023. (Photo: Twitter @Kabakapyramid)

Match follows her recent “Jah9 in Japan” tour, where she introduced her distinctive live performances to nearly a dozen cities—including Tokyo, Osaka, and Hiroshima—for the first time this October and November.

The single will be available on all digital platforms on November 22.

Listen HereJah9.lnk.to/MatchSingle

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