Sport & Entertainment
JAM | Feb 11, 2025

Sagicor renews sponsorship of premier league with $8m insurance deal

Howard Walker

Howard Walker / Our Today

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Mark Chisholm (left) Chief Revenue Officer at Sagicor and Craig Butler the owner of Vere Phoenix Football Club greet each other at the press conference on Monday, February 10, 2025, to announce Sagicor’s $8m sponsorship to provide health insurance among other things to players in the Jamaica Premier League. Sagicor has also adopted Vere Phoenix Club for the rest of the season. (Photo: Our Today/Oraine Meikle)

The year 1986 remains a bitter one for many of the Jamaica College (JC) fraternity as they felt cheated, alleging that Wolmer’s Boys threw a game against Kingston College, that eliminated them from the Manning Cup competition.

That year, one Mark Chisholm played left back for Wolmer’s Boys; one Craig Butler played right back for Jamaica College—and there was no love loss.

Some 39 years on, the reps from the three rival schools were intrinsically brought together for a more purposeful cause as Chisholm now the Chief Revenue Officer at Sagicor; Butler the owner of Vere Phoenix Football Club and Kingston College past student, Owen Hill, the CEO of Professional Football Jamaica Limited (PFJL), all involved in a whopping $8m deal.

Owen Hill (right) CEO of Professional Football Jamaica Limited poses with the symbolic cheque of $8m presented to his organisation by Mark Chisholm (left) Chief Revenue Officer at Sagicor at a press conference in New Kingston on Monday, February 10, 2025. Sharing in the occasion are Kyle Butler (second left) of Vere Phoenix United, Alan Beckford (centre), SDF general manager and Craig Butler of Vere Phoenix United. (Photo: Our Today/Oraine Meikle)

Sagicor has just renewed its sponsorship of the local premier league to provide health insurance to the players and also adopted Vere Phoenix as their club for the rest of the season through the PFJL as facilitators.

Chisholm said Sagicor is big on health and supporting the development of communities and football is the perfect tool.

Speaking at a media briefing on Monday at Sagicor’s New Kingston headquarters, Chisholm said he was proud to partner with football once again.

“I can still remember when Chris Williams, four years ago, gave me a call, and if you receive the same call, you would know that when Chris William called is a different matter. It was about building communities, creating opportunities and strengthening a legacy. I knew it was more than just a sponsorship,” Chisholm explained.

Mark Chisholm (left) Chief Revenue Officer at Sagicor.

“Today, I’m extremely proud to reaffirm Sagicor’s commitment to the league because time and time again, it has proven to be a partnership that delivers impact both on and off the field. At Sagicor Life, we firmly believe in the viability of all our communities in which we operate and we are rooted in the well-being of our people and the well-being of the nation, Jamaica, which football is a charge that drives that well-being,” said Chisholm.

“This $8m will provide exclusive insurance sponsorship with Sagicor Life as a sole insurance partner of the JPL. We will offer players the opportunity to sign up for our prepaid card. It is not just the health card, it is doing business and encouraging the youngsters to save funds that they earn through this sport,” said Chisholm.

Meanwhile, Butler who was in attendance with his son Kyle, showed his appreciation for the sponsorship, noting that he spent $6m on injured players.

Craig Butler (second right) of Vere Phoenix United and Owen Hill (right) CEO of Professional Football Jamaica Limited presented a Vere Phoenix jersey to Mark Chisholm (second left) Chief Revenue Officer at Sagicor at the press conference today in New Kingston. Sharing in the occasion are: Kyle Butler (left) of Vere Phoenix United and Alan Beckford (centre), SDF’s general manager. (Photo: Our Today/Oraine Meikle)

“I’ve spent in the last year at least $6m on knee surgeries. I can only imagine what all the other clubs have gone through over the years and to see you come forward in this way makes it very, very important,” said Butler.

“Look at the word vision. Vision is not seeing what is, but what could be. On behalf of the Vere Phoenix, I wanna thank you very much Sagicor. This is something that you have done with your team [Sagicor] that really is important to the success. Blessed is he that plants the tree who may not enjoy this,” he added.

Also, Hill, CEO of Professional Football Jamaica Limited, was welcoming, highlighting that health and wellness are extremely important in a sport where contact is necessary.

 “Insurance is a major part of what we need. It’s actually a prerequisite, I would say, for all the players,” said Hill,

Owen Hill (right) CEO of Professional Football Jamaica Limited

“So, it was no question when we had that discussion with Sagicor to jump on board again to ensure that we have insurance for our players. We have over 500 players. It’s a prerequisite for CONCACAF to ensure that the players essentially have insurance to go forward,” Hill noted.

“I’m speaking from the position I used to play. I understand what it is and I also know exactly, when you have corporate giants like Sagicor onboard, what it means for the global ecosystem,” said Hill.

“We will ensure that your brand is protected and we will promote as best as possible to the goodness of the country, that Jamaica is the place of choice to live work, raise a family and do business,” said Hill.

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