Smart Mobile Solutions (SMS), in collaboration with Samsung Electronics and Digicel, officially launched the  Samsung Galaxy S25 Series at the Digicel Tropical Plaza Store, in Kingston, Jamaica on Tuesday to an audience of esteemed business leaders, tech enthusiasts and media professionals.

The evening was masterfully guided by media personality Debbie Bissoon, who welcomed guests and set the stage for a celebration of groundbreaking phenomenal cutting-edge technology and partnership.

In his opening remarks, Dane Spencer, Co-Founder and Managing Director of SMS, declared, “We are not merely introducing a new device; we are ushering in a new era of mobile experiences. Your desire for unparalleled innovation and seamless connectivity has driven us to collaborate with two industry leaders: Digicel, renowned for its robust and expansive network across Jamaica, ensuring you’re perpetually connected; and Samsung Electronics, a pioneer in cutting-edge technology, consistently redefining the boundaries of what’s possible. 

“We understand you demand the best—the best technology and the best connectivity, to gain the overall best mobile experiences. With Samsung’s cutting-edge innovation and Digicel’s expansive network, the Samsung Galaxy S25 Series is a powerhouse of possibility. 

“These two powerhouses, have been our trusted partners for some time and it is through this synergy that we have been able to combine innovation from different companies and spheres into what we believe, will be an amazing experience that, will not only connect you to the world via this power-packed technology in the palm of your hands, but delivered to you in a flexible, secure and easy way with the peace of mind that we always have you covered. 

“You will be able to access the cutting-edge technology of the stunning new Samsung Galaxy S25 Series line up, with our innovative products that give you the option to trade in your device or payment plan where you can pay monthly, while enjoying a worry-free solution to accidental damage and theft, while connecting to the amazing bandwidth speedway Digicel provides. 

Get ready to witness and embark on a journey into the future of mobile.”

The event also featured insightful remarks from Stephen Murad, CEO of Digicel Jamaica, who welcomed everyone to the amazing launch and spoke about the history and evolution of Digicel in Jamaica. Launching 24 years ago on April 19, 2001 and democratising communications, to now boasting over two million mobile customers in Jamaica with over 900 towers, Digicel continues to evolve and innovate.

He further expressed gratitude to the co-founder of SMS Dane Spencer for bringing the Samsung Team to Jamaica for this launch and shared his experience using the cutting-edge Samsung Galaxy S25 Series.

Murad said, “It’s all about efficiency for me, the new AI integration enables some of the more time-consuming tasks to be completed in a split second. I can talk to it and ask it to consolidate all of my emails. This kind of awesome technology innovation is Better Connected in action.”  

He further wholeheartedly thanked his over two million loyal Digicel customers without whom the business would not be possible.

Corporate Marketing Manager for Samsung Electronics (DR), Jazmin Martinez, a seasoned professional and force behind Samsung’s impactful presence in the region, expressed: “…I am very glad to be here.  It’s my first time in Jamaica and it feels like home.  I came directly to bring you the ultimate in technology our Samsung Galaxy S25 Series through our partners Smart Mobile Solutions and Digicel. A Winning Partnership…” 

She further unveiled the features of the Samsung Galaxy S25 Series powered by Galaxy AI in a breathtaking presentation showcasing the innovation and leading-edge features designed to transform how we live, work, and connect.

The innovative features of the Samsung Galaxy S25 Series include:

• Brilliant 6.8” AMOLED Display
• Pro-grade AI Triple Camera with real-time photo enhancement
• AI Live Translate & Note Assist
• Fast-charging, long-lasting battery
• Samsung Knox built-in security
• Storage options: 256GB & 512GB

Guests were treated to a live demo of the device, hot seat giveaways of smartwatches and the main prizes of the new innovative Samsung Galaxy S25 Ultra phones.

The event concluded with sweet, melodic magical music by the sensational saxophonist Richie Sax; with cocktails and hands-on experiences at the Samsung Galaxy S25 Series Experience Booth.