Supreme Ventures Limited (SVL) has announced its inaugural sponsorship of the globally acclaimed Rebel Salute reggae festival for its 2025 edition.

The partnership was officially unveiled on December 19 during a launch event at the Jamaica Pegasus Hotel, where cultural icons, industry stakeholders, and reggae enthusiasts gathered to honour the festival’s rich heritage and bright future.

Stefan Miller, senior vice president of Product Management & Business Development at Supreme Ventures, expressed the company’s excitement during the launch event. “Supreme Ventures is honoured to align with Rebel Salute, a festival that represents the pinnacle of Jamaican cultural expression. As a homegrown company, we recognize the value of preserving and elevating our cultural heritage, and Rebel Salute is the perfect partner in this mission,” said Miller.

Highlighting SVL’s shared values with Rebel Salute, Miller described the festival as a platform for cultural excellence. “Rebel Salute is more than entertainment; it’s a celebration of Jamaican identity. With our Supreme Ventures Fintech services, we’re thrilled to connect with the diaspora who travel far and wide for this homecoming event,” he noted.

Scheduled for January 18 at the picturesque Plantation Cove in Priory, St. Ann, Rebel Salute 2025 will feature an impressive line-up of reggae stalwarts and rising stars, including The Rebel Clan, Richie Spice, General Degree, Luciano, Maxi Priest, Dawn Penn, Valiant, and Queen Ifrica. Tony Rebel, founder and visionary behind the festival, applauded Supreme Ventures for their support. “This partnership represents a shared vision of showcasing the best of Jamaica to the world,” said Rebel.

The launch event previewed what’s to come, featuring an acoustic performance that embodied the festival’s theme of “preservation through innovation.” Guests left inspired by the festival’s dedication to maintaining its roots while evolving for future generations.

“Supreme Ventures’ involvement goes beyond sponsorship. It’s about investing in the cultural economy of Jamaica,” Miller added. “Events like Rebel Salute not only boost tourism but also create meaningful opportunities for local entrepreneurs and creatives.”

Rebel Salute 2025 is set to deliver an unforgettable night of authentic reggae experiences, cultural exhibitions, and unparalleled Jamaican vibes.