After 40-year-old Tessica Brown posted to Tik Tok pleading for advice on how to remove Gorilla Glue spray adhesive from her hair, the video went viral on all social media platforms.

Yes, Gorilla Glue, which is described on the company’s website as a heavy duty adhesive that forms a clear, permanent bond that is moisture resistant and can be used on projects both indoors and out.

But who could have thought one of those indoor projects could be styling your hair?

“I never was going to take this to social media. The reason I took this to social media was because I didn’t know what else to do,” Brown said in a statement after her video left viewers shocked, some concerned for her well being and others unable to control their amusement at her predicament.

“And I know somebody out there could have told me something. I didn’t think for one second when I got up the next morning it was gonna be everywhere.”

She said she didn’t mean to go viral, but was just seeking advice or suggestions.

With the video going viral, however, individuals started ‘trolling’ Brown, calling her ‘the Gorilla Glue Girl’.

A trip down memory lane

Brown normally uses ‘Got 2b’ glue spray as a finishing touch to her hairdo but, about a month ago, she ran out of product and decided to use Gorilla Glue as a substitute.

Gorilla Glue, the American polyurethane spray adhesive, is typically intended for mounting things to surfaces such as paper, cardboard, wood, laminate and fabric.

It was never meant to be used in the hair since its’s considered ‘a permanent fix’, and, after using it, Brown’s hair was petrified.

She has now hired an attorney and is weighing her legal options against Gorilla Glue, since nothing had worked despite her efforts wash out the glue and to even use tea tree oil to get it to soften again.

According to Brown, the label on the product only warned against use on eyes, skin or clothing, with no mention of hair, which, apparently, she considers misleading.

In a statement, Gorilla Glue said all of its products are considered permanent and the packaging says just as much, “but we’re told Tessica felt it was okay because the product said multi-use”.

The company said it was sorry to hear about her situation, was glad she was getting treatment and wished her all the best.

Current update

What’s the treatment she’s been getting?

Well, viewers and commenters, including Gorilla Glue, gave Brown tips like using rubbing alcohol to remove the product, but that was a complete disaster.

She was also advised to try acetone, as it helps to break the bonds of the glue, or another product, Goo Gone adhesive remover, which turns out to be far too harsh for the skin and hair.

Brown reportedly spent 22 hours in an emergency room where she tried the acetone suggestion.

Healthcare workers put the acetone on the back of her head, but it burned her scalp and only made the glue gooey before hardening all over again.

As Brown’s story continues to be followed online, the negative comments have flowed furiously, especially from persons accusing her of perpetrating a scam after learning she has managed to raise more than US16,0000 through GoFundMe for doctor visits, etc. She was hoping to raise US$1,500.

But the comments aren’t all negative.

She has received an abundance of support from celebrities and viewers offering their assistance.

Neal Farinah, longtime hairstylist to Queen B Beyoncé, offered Brown a wig.

Celebrities like Missy Elliot and Chance the Rapper also stood up for her.

At last check, Brown’s hair has started to loosen up, but the going is slow.