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JAM | Nov 10, 2023

Three SAINT male models front campaigns for major int’l fashion brands

Shemar-Leslie Louisy

Shemar-Leslie Louisy / Our Today

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SAINT’s Winston Lawrence in a just-released Saks editorial that spotlights menswear trends for the fall and winter season.

Jamaican modelling agency SAINT International continues to be a significant player in the world of high fashion as three of their male stars become the faces of major brands’ fall and winter campaigns.

Saks Fifth Avenue, the renowned luxury department chain, features the Jamaican stunner Winston Lawrence in a recently released editorial highlighting menswear trends for the upcoming seasons. Lawrence, a Big Apple resident, expressed enthusiasm for the project, emphasising his love for fashion and the vibrant energy of New York City, where the shoot took place.

Brad Allen for The Stay Line’s Fall 2023 collection campaign featuring the eco-conscious Japanese workwear brand Toraichi.

Across the Atlantic, Brad Allen embarked on a transatlantic journey to Europe, gracing advertising campaigns for the high-end French brand Façonnable and the eco-friendly co-ed lifestyle brand, The Stay Line, based in Istanbul. Allen’s experience included a unique seaside shoot at a container terminal, where he seamlessly blended moving video and still photos for Japanese workwear brands Toraichi and Komorebi, exclusively retailed by The Stay Line.

SAINT International star Romaine Dixon in a cobalt rib hat and midnight cropped rib turtleneck from Guest in Residence’s Winter 2023 collection campaign.

Romaine Dixon, another SAINT International star, collaborated with American supermodel Gigi Hadid for her winter collection under the label Guest in Residence. Dixon spoke highly of his experience, describing it as “amazing and very instructive”. He noted Gigi Hadid’s hands-on approach to the creative side, ensuring every look was captured in a specific and compelling manner. Guest in Residence, known for its knitwear and cashmere offerings, recently opened its flagship store on Bond Street in New York.

Dixon’s sentiments were echoed by fellow SAINT model Winston Lawrence, who is seeing the fruits of his labour in the public retail space. Lawrence’s editorial for Saks Fifth Avenue explores men’s fashion trends for the fall and winter seasons, capturing the essence of style against the backdrop of the dynamic city of New York.

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