As thousands came together this June to recognise and honour fathers, Sandals South Coast took the celebration a step further by shining a light on an exceptional story of environmental stewardship, family legacy and unwavering community spirit. 

The resort proudly recognised Milton Salmon and his son, Diego Salmon, whose lifelong dedication to marine conservation has transformed the coastal landscape of Whitehouse, Westmoreland.

For decades, Milton Salmon has been a quiet but persistent guardian of the sea, championing the importance of protecting marine ecosystems and fostering responsible practices among fellow community members. His love for the ocean and its inhabitants became the cornerstone of his relationship with his son, Diego, who absorbed this wisdom and passion from an early age.

Milton Salmon is also the chairman of the Gilling’s Gully Fisherman’s Corporation and today, Diego Salmon leads the Whitehouse Marine Sanctuary, an office established by the Sandals Foundation, which recently celebrated its 10-year anniversary. Under his stewardship, the sanctuary has expanded its reach, conducting regular monitoring of marine life, advocating for the protection of endangered species and working closely with schools and non-profit partners to promote environmental awareness.

Together, the Salmons have become synonymous with marine preservation in Whitehouse. Their consistent collaboration with the Sandals South Coast watersports department and the Sandals Foundation has been instrumental in launching and sustaining a series of impactful initiatives. These include turtle release programmes aimed at boosting endangered populations, coral reef restoration projects to rebuild vital habitats and community education campaigns encouraging sustainable fishing and coastal care.

From spearheading community activities on global observances such as World Wetlands Day, World Oceans Day and International Coastal Clean-up Day, to supporting the Reef and Forest Keepers Project led by the Sandals South Coast, the Salmons have remained at the forefront of advocacy, education and hands-on action.

Their influence has extended to classrooms, where they have led school talks to engage youth on the importance of marine protection. More than just scientists or conservationists, Milton and Diego are storytellers — painting vivid pictures of underwater life and the delicate balance that keeps ocean ecosystems alive. Their ability to connect with both children and adults has made them powerful ambassadors for the environment.

“Preserving our marine life is about more than science; it’s about heritage, sustainability and respect,” said Milton. “From my earliest days, I understood the sea was a gift and it’s something we must leave better than we found it. Passing that understanding on to my son has been one of my greatest joys.”

For Diego, carrying the torch of his father’s legacy has been both a calling and a personal mission.

“My father and mother who is a fish vendor showed me how the ocean connects us all — how it feeds us, inspires us, and demands our care. I’ve built my life around those values, and today, I’m proud to lead efforts that not only protect our marine habitats but also empower others to take action,” Diego shared. “To be recognised in this way by Sandals South Coast, a resort that’s been an incredible ally in this journey means the world to us.”

In recognition of their outstanding contributions and unwavering service to marine conservation and community upliftment, Sandals South Coast treated the Salmons to a luxurious day of rest and rejuvenation at the resort. Their Father’s Day experience included full spa treatments, including soothing massages, a gourmet lunch overlooking the ocean they’ve both worked so hard to protect and thoughtfully curated gift baskets filled with eco-friendly keepsakes and personalised tokens of appreciation.

Oshayne Lawrence, watersports manager at Sandals South Coast, praised the Salmons for their longstanding partnership and invaluable mentorship.

“They’ve helped us do so much more than just maintain the beach — they’ve helped us understand it, respect it, and teach others to do the same,” Lawrence said. “The Salmons are a beacon in Whitehouse and we are so proud to honour them this Father’s Day.”

The celebration stands as a reminder that real change often starts at home, with a conversation, a shared value, or a father passing down his passion to his son. The story of Milton and Diego is not just a tribute to marine preservation, but a blueprint for community leadership, environmental education and intergenerational impact.