WATA has poured an additional $5 million into the Jamaica Football Federation (JFF) towards its sponsorship of the Reggae Boyz’ 2022 FIFA World Cup Journey to Qatar.
The Wisynco beverage brand is also leading the charge in encouraging Jamaicans to place their support behind the Boyz with the launch of its #ReggaeWave social media campaign to support the national team ahead of their next qualifier against Honduras in San Pedro Sula on Wednesday (October 13).
WATA, the official hydration sponsor of Jamaica’s FIFA World Cup Qatar 2022 campaign, has stepped up its support of the team in an effort to assist the JFF to cover expenses on the journey.
Tiffany Simmonds, brand manager for WATA, said WATA’s decision to support the JFF on its campaign is representative of the brand’s continued support of the Reggae Boyz over the years; and is only one of a number of sponsorships WATA has made to the development of sports in Jamaica.
“Over the years, WATA’s support of sports across Jamaica extends beyond financial sponsorship as the needs of the sport are greater than just finances,” Simmonds said.
“This support to the JFF is also support for the fans. We want to keep the sport alive and keep the fans excited and committed to the team despite our absence from the stands. Our commitment is to stick with the game and, by extension, the team as we believe that football is still the sport of Jamaicans.”
Simmonds said she was confident this sponsorship will help boost the confidence of the team as they prepare for a must-in match against Honduras.
She indicated that WATA’s corporate sponsorship is indicative of the brand’s belief that the team will do well.
At the same time, Simmonds encouraged the senior football team to continue to play with skill, heart and pride and to give their best.
“We [Jamaicans] are rooting for the team wherever they play, and as a company, we are willing to support them so they can perform at the highest standard,” shared Simmonds.
It is with this in mind that she said she was also launching the WATA #ReggaeWave social media campaign, which is intended to send love and support to the Boyz as they play without the energy of spectators.
Simmonds said she believed this virtual support is integral to remind the Reggae Boyz that Jamaicans are fully behind them and are waving their support from home to them abroad.
She said football fans are encouraged to send encouraging words to the team via social media platforms using the hashtag #ReggaeWave on game day.
“Let’s cheer the Boyz on as they represent us on the world stage, especially now as the stakes are high,” she asserted.