Western Union has grown its portfolio of digital capabilities with the addition of GraceKennedy’s GKOne mobile wallet app and Lynk’s mobile wallet app into its cross-border remittances network.

The addition of the two largest mobile wallets in Jamaica complements the more than 200 Western Union retail locations across Jamaica, and the direct to bank account service also available to receive funds.

According to Western Union, integrating global money transfer services into GKOne and Lynk, customers now benefit from additional choice, convenience and speed at which they can receive money from abroad.

“We seek to give our customers easy access to the money they receive from abroad using our Lynk app, enhanced now through our collaboration with GraceKennedy and Western Union,” Danielle Cameron Duncan, vice-president, payments and digital channels, Lynk,stated.

Western Union, GraceKennedy and Lynk collectively share the mission of giving consumers more access to digital financial services. This, as remittances sent to Jamaica provide critical financial support and contribute to the local economy.

GraceKennedy (GK) has been Western Union’s exclusive service partner in Jamaica for over three decades, and has expanded their collaboration to nine other countries across the Caribbean.

According GK Group CEO Don Wehby said the company is pleased with facilitating this innovative advancement in financial technology and customer service.

“This initiative aligns with our commitment to providing exceptional value and convenience to our customers across Jamaica and the broader Caribbean region, in keeping with our vision of being the number one Caribbean brand in the world by 2030,” he said.

By providing an alternative to traditional banking and cash pickups, this collaboration is another significant step delivered by Western Union and GraceKennedy toward increasing financial inclusion in Jamaica, fostering increased accessibility to financial services across a broader customer base, including those in remote areas.

“GraceKennedy has been pivotal in our global digital expansion strategy, both through the launch of the GKOne app, and allowing us to welcome Lynk and their mobile wallet to our network,” Rodrigo Garcia Estebarena, president, Western Union North America and Latin America.

“Through GraceKennedy, these new connections ensure we continue meeting the needs of those who trust us. These alliances are about bridging the digital and physical worlds at an unmatched scale across Jamaica.”