
The Broadcasting Commission of Jamaica (BCJ) says it has concluded its probe into CVM TV regarding complaints about their advertising of CSport amid user complaints of the app not showing English Premier League matches.
According to the statement released by the Broadcast Commission of Jamaica on April 9, ” CVM [is being censured] for its role in the controversy on the basis that the station facilitated misleading advertising as it is presumed to have had knowledge that the games were not being delivered as expected, due to its close affiliation with VertiCast (CVM’s parent company) and the online brands CSport.tv and CSport app.”
The BCJ arrived at its decision to censure CVM after considering these factors, among others:
- CVM aired promotions for English Premier Matches which included “CVM” and “CSport” logos, misleading viewers.
- Sports fans were left in the dark despite promises of the issues being fixed by CSport. Sports enthusiasts who were motivated by the advertisements reasonably expected to see
the EPL games over the entire season. - CVM TV was aware that CSport was failing to deliver live games as advertised, and they still went on to air promotional offerings of CSport for access to EPL matches.
- CSport indicated that affected subscribers would be refunded; however, no date was provided. Further, a refund would only partly quell the frustration of subscribers who lost the opportunity to experience the EPL as they had been led to expect by CVM/CSport advertisements.
Commenting on the matter, BCJ executive director Cordel Green said, “The situation requires
a remedy such as a provision in the regulations to allow for even limited review of online content,
in circumstances where it is reasonable for the public to make no distinction between over-the-air
and affiliated online services.”
The BCJ made no particular decisions regarding CSport.tv or the CSport app because broadcasting laws do not apply directly to internet services.
The BCJ said it has written to the minister with responsibility For Information, Robert Morgan, about the matter.
No further update has been released since.
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