Around the Globe
GBR | Feb 4, 2023

Adidas plans all-day celebration of Jamaican culture in London

/ Our Today

Reading Time: 2 minutes
External view of Afro-Caribbean bar Jumbi in London, England. (Photo: Facebook @JumbiPeckham)

The London operations of German sport kit and athletic wear manufacturer, Adidas, has teamed up with local party spot Jumbi Peckham for the ultimate all-day celebration of Jamaican culture in the British capital.

The celebrations, which are slated for next Saturday (February 11), arose from Adidas’ new partnership for the provision of its Three Stripes outfit to the Jamaica Football Federation (JFF). The organisers say the event is undoubtedly one of the biggest cultural moments in football this year.

On the day of the event, Jumbi Peckham will be transformed into ‘Club Jamaica’ – a first-of-its-kind event delivering feel-good vibes and celebrating the incredible cultural history and impact of Jamaica – and patrons can attend for free via the Adidas app.

This is way more than your standard kit launch.

The music will be curated by Jumbi Peckham celebrating the sounds of Jamaica, the island’s cuisine, a small-sided pitch to play football, art workshops, a nail bar, special guests from the worlds of sport and culture, and a live panel hosted by VERSUS on the significance of Jamaican culture in football.

(Photo: Instagram @JumbiPeckham)

The new kit deal between the JFF and Adidas will see the Three Stripes outfit being worn by the country’s national team players and celebrate Jamaica’s globally-renowned and influential style and culture.

The new partnership was officially announced by the JFF on January 1.

The first look at the collection was held via Wales Bonner’s show at Paris Fashion Week and Anthony Yarde’s fight week attire last month.


What To Read Next