Life
| Jan 27, 2022

Alicia Keys collaborating with Athleta on activewear collection

/ Our Today

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Alicia Keys is about to make a splash in the activewear market.

The Girl on Fire singer has partnered with the team at Athleta on a limited-edition line that will be released on March 8 to coincide with International Women’s Day.

The Athleta x Alicia Keys collection will be available in sizes XXS-3X and will merge Alicia’s signature style with Athleta’s “consciously inclusive” designs.

“I was drawn to Athleta because we both want to encourage women to discover, accept and OWN their power,” the 41-year-old shared.

“We’re all about the uniqueness of women, body positivity and creating a lifestyle that showcases our immeasurable power within. It’s time to thrive – not just to survive – and my hope is that these offerings are another outlet for you to amplify your personal power, your possibility, and feel comfortable in your own skin.”

In addition to developing the line, Alicia is joining Athleta’s Power of She Fund grant programme as a mentor and advisor, and will also work with the brand to connect meaningfully with women through community conversations via the company’s digital community.

“Alicia has made a powerful commitment to wellbeing and we are thrilled to welcome her to Athleta’s community of empowered women,” added Mary Beth Laughton, president and chief executive officer of Athleta.

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