The Always ‘End Period Poverty’ campaign, in partnership with the HerFlow Foundation, returns for a seventh year, continuing its mission to ensure that no Jamaican girl is forced to miss school simply because she cannot access the products she needs to manage her periods.

Since its launch in 2019, the initiative has already impacted more than 29,000 girls, distributing over 1.1 million Always pads to students in more than 100 high schools and six government-run girls’ homes in all 14 parishes of Jamaica.

This campaign is powered by Always customers; for every pack of Always purchased, one pad is donated to help a girl in need.

Thanks to their continued support, the 2025 campaign will provide every girl on the register of 14 high schools and six girls’ homes with a three- to six-month supply of Always pads.

In addition, HerFlow will host a period workshop in each school, delivering education on menstrual health, hygiene, and self-confidence, further strengthening the campaign’s commitment to both access and awareness.

Research conducted by HerFlow within schools reveals that the lack of menstrual products continues to be a significant cause of absenteeism and poor academic performance. By addressing both access to products and period education, the partnership ensures that girls can stay in school and thrive.

“This partnership between Always and HerFlow has been transformational. By reducing period poverty, we are ensuring that Jamaican girls can stay in school, focus on their education, and build their futures without the unnecessary setback of missing class due to their periods. The addition of period workshops deepens our impact, making sure girls are not only supported but also empowered,” explained Shelly-Ann Weeks, executive director, HerFlow Foundation

Stellavit Ingram, principal of Central High School in Clarendon, expressed his gratitude: “This donation makes a real difference for our girls. Too often, we see students struggling in silence because they don’t have the necessary supplies. By providing products and education, this programme allows them to focus on their studies without worry. It gives them dignity and levels the playing field in the classroom.”