On Carnival Sunday, April 12, the road pulsed with non-stop energy, but for many Xodus revellers, the experience went beyond the usual fete and frenzy on the road. Wisynco elevated the moment with two distinct brand activations from Coca-Cola and Sparkling Cran-Wata, each delivering its own take on premium rest and comfort.

At Devon House, both brands treated revellers to premium experiences, offering an oasis from the sweltering heat on the road with its Coca-Cola Zen lounge and Sparkling Xperience, respectively.

Sparkling Cran-Wata created a refined escape with an exclusive lounge tucked away inside the Xodus lunch stop. The curated space allowed revellers to ease into a different rhythm, recharging with massages, special cocktail mixes, makeup touch-ups and more. 

“We wanted to give masqueraders a moment to reset without stepping away from the magic of Carnival,” said Brittany Thwaites, Brand Manager, Wata Portfolio, Wisynco Group. “The Sparkling Xperience was about blending luxury and comfort, providing a space for revellers to take a break from the road in total comfort and style.”

Coca-Cola’s lounge, with its vibrant signature red, welcomed “Zen” masqueraders to retreat and relax for a while during the lunch stop. The brand’s activation featured backpack check-in services, a cooling lounge, and massage stations. Adding to the experience were rum and Coke cocktail pouches, a chilled, ready-to-enjoy option that kept the vibes flowing as masqueraders moved between rest and revelry.

Out on the road, Coca-Cola extended the experience with a playful mirror activation that quickly became a crowd favourite. Revellers paused to check their looks, adjust their costumes, and capture photos and videos with their carnival crews. 

“Our activations are all about creating memorable experiences and keeping patrons refreshed while having fun,” shared Chantellee McDonald, Senior Brand Manager, Coca-Cola Portfolio, Wisynco. 

Both the Coca-Cola Zen Lounge and the Sparkling Xperience struck the perfect balance, giving revellers the chance to pause, reset and recharge to carry the vibes all the way through to the last performance.